Unilever aims to double its digital budgets this year. In some countries, the shift could mean interactive channels will command 25 to 30 percent of spending, Unilever’s CMO Keith Weed told the audience during the Cannes Advertising Festival last week.
- Media Contacts (Sabadell United Bank, Sol Meliá, Iberostar)
Media Contacts, the digital arm of Havas Media, has retained the Sabadell United Bank and hotel chain Sol Meliá for both the general and the U.S. Hispanic market. The division of Media Contacts which is going to handle these accounts is based in Miami.
Media Contacts, the digital arm of Havas Media, has gained the hotel chain Iberostar account for panregional campaigns.
- Gruma and Office Depot
MPG International, the media buying agency of Havas based in Miami, was chosen to lead the panregional coordination Gruma and Office Depot campaigns. In addition, MPG recently started working with Chilean Winery Concha y Toro for international campaigns in Europe, Asia, Africa and Latin America. In the luxury sector, it also started to work with the French brand Hermes.
- Pan-American Life Insurance
Pan-American Life Insurance Group (PALIG) announced today that its subsidiary, Pan-American Life Insurance de Costa Rica, S.A. has received final approval from the Superintendencia General de Seguros (also known as SUGESE, Costa Rica's Insurance Regulator) to operate in Costa Rica. The Group will be working closely with SUGESE for portfolio and product-specific approvals.
Upon receipt of final product authorization, Pan-America Life will offer a portfolio of individual health insurance, as well as group life, accident and health insurance products. Among the offering is a new major medical insurance product that will offer both local benefits, with access to in-country providers, as well as access to global medical networks and providers, including in the United States.
- New York City
New York City-NYC & Company-the City's official marketing, tourism and partnership organization-today announced the launch of a multi-faceted marketing campaign for New York City. Underwritten and supported by leading U.S. companies, the innovative and resourceful yearlong campaign is the evolution of the city's 2007 global marketing efforts-the tagline "See More. Be More. This is New York City".
A variety of advertising and promotional efforts-outdoor, print and digital-will run in several U.S. cities, including Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, Philadelphia, San Francisco and Washington, D.C., as well as international markets Australia, Brazil, Canada, France, Germany, Ireland, Italy and the United Kingdom.
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