- Furniture Boutique
Furniture Boutique has been selling to Latin America for quite some time, but the company now wants to expand its presence in those markets through its website FurnitureModern.com. Furniture Boutique is currently researching advertising and marketing options in the region and plans to actively market its product and website in several Latin American markets.
The company has already obtained a Spanish domain name that may be used to duplicate the FurnitureModern.com website, although final decisions as to e-commerce or online sales have not been finalized. Jennyfer Sanchez, president of Furniture Boutique said that the web site in Spanish may strictly be a marketing site and a gateway to FurnitureModern.com. Either way, Furniture Boutique will commence marketing its product line in the Latin market by May 1, 2010.
Allrecipes.com announced the launch of Allrecipes.com.mx, a Spanish-language social site for Mexican home cooks. Just in time for Cinco de Mayo. Read more here.
- Tourism Queensland
Australian region Queensland is increasing its efforts to attract more Latin American tourists to Australia, building on strong growth in tourist numbers over the past year.
The Australian region just spent $200,000 in a print, TV, online and outdoor advertising campaign that was a joint initiative of Tourism Queensland, Tourism NSW, Tourism Australia and Qantas. The campaign will target visitors in Argentina, Brazil and Chile with enticing pictures and accommodation and airfare packages.
"South America is an emerging market for Queensland with Argentina, Brazil and Chile recording strong growth in visitor numbers – Latin American visitors were up 11 per cent in 2009."
The campaign will include print, outdoor, TV and online advertising, travel agent training and the promotion of wholesale travel packages featuring special Qantas sale airfares. The campaign would focus primarily on promoting package deals combining flights with a 10-night Queensland, NSW accommodation offer, such as flights and accommodation from Buenos Aires to Palm Cove from $US 2639.
Sbarro (www.sbarro.com), the quick service Italian restaurant, announced its entry into the Brazil marketplace through a partnership agreement with GPS Group. The agreement calls for the opening of more than 1,000 restaurants throughout Brazil over a twenty year period. Sbarro's first-ever Brazil location is slated to open in Rio de Janeiro during the second half of 2010.
The announcement of Sbarro's partnership with GPS Group comes on the heels of a separate international agreement with JCI Inc. that will see the opening of 1,250 Sbarro restaurants throughout Japan.
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