Sales Leads Panregional: Coke Zero, Hasbro, Unicef, Freixenet…

  • Coke Zero

Coca-Cola has appointed Ogilvy & Mather to explore new creative work for Coke Zero globally, following a competitive pitch. The agency’s Paris office will now be responsible for finding new ways to promote the soft drink, which is often referred to as “bloke coke” for its focus on “real taste, zero sugar” and slogans such as “impossible made possible”.


  • Hasbro

Toy-making giant Hasbro has put its media assignment into review, the company has confirmed. The company, based in Pawtucket, R.I., spent around $115 million on ads in 2009, according to Nielsen.

Separately, Hasbro appointed the DLB Group to design, maintain and host Hasbro’s interactive online campaigns, in the Latin American region, starting in 2011. The incumbent on the US account is WPP’s MediaCom. All media duties—planning, buying and digital—are included in the review process. MediaCom is expected to defend the assignment.

  • Unicef

Unicef, the international charity that protects the rights of children, is holding a review of its global advertising account.

Agencies pitched last week and the winner will produce a global concept as Unicef looks to create a universal brand message as part of its regular giving proposition.


  • Freixenet

Freixenet has unveiled a new global positioning aimed at highlighting the Cava brand's Mediterranean heritage. The new concept was developed by JWT’s Barcelona offices and rolls out this month. It replaces the "Unplan the moment" work which has been used by the brand in more than 100 countries for the last four years.

The campaign will run across cinema, digital, outdoor, press and TV.

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