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Sales Leads Panregional: BNP Paribas, Andrómaco Laboratory, Virulana…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


  • BNP Paribas

French banking giant BNP Paribas is to launch its first global corporate advertising campaign to raise awareness of the brand.

The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a separate retail banking campaign. Ads break this month and run throughout 2011.

  • Andrómaco Laboratory

Arena Media has won the Andrómaco Laboratory account in a pitch with three agencies. Account management includes strategic planning, tactics and negotiation with online and offline media. In addition, it will work integrally with Proximity, Havas Media agency specialized in strategic communications and media management within Argentina.

  • Viruana

Virulana has selected the agency headed by Papon Ricciarelli, Don, to develop the communication of the launch of the new sponge cubes. The strategic direction will be headed by Veronica Mauri.

  • Help Against Drug Addiction Spain

The Spanish agency Shackleton will be responsible for developing advertising communication for the Foundation Help Against Drug Addiction (FAD).

  • Marriott International/ Fairfield

Marriott International Inc. says it is working with PDG Realty to develop 50 Fairfield by Marriott hotels throughout Brazil. Read the complete article “Marriot to open Fairfield sites in Brazil”.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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