A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- Olympusat – Cookie Jar
Olympusat, Inc. announced that they have signed a partnership with Cookie Jar Entertainment for both expanded business in the US and in Latin America as well as to carry their Spanish-language content on ¡Sorpresa!, Olympusat's 24/7 Spanish-language children's network.
- MilkPEP – MGSCOMM
MilkPep (Milk Processor Education Program) has hired MGSCOMM as its Hispanic Agency of Record. Until recently MilkPep was working with Siboney, which will close.
Select Houston-area H-E-B stores are introducing a new line of specialty foods and other items under the name "Primo Picks." Primo Picks products are exclusive to H-E-B, company spokeswoman Cyndy Garza Roberts said, and include a variety of barbecue sauces, cilantro chili lime chicken salad, a green sauce made with poblano and jalapeno peppers, chocolate truffles, limited-time-only ice creams and wines priced under $3. (Read our recent Texas Hispanic market profile).
A new Spanish-language videonovela, Aprende a vivir (Learn to Live), features messages to help diabetes patients compare their treatment options to find a regimen that works best for them. The three-part videonovela series is being distributed via the Internet by the Department of Health and Human Services' (HHS) Agency for Healthcare Research and Quality (AHRQ) as part of a wide range of activities to celebrate National Minority Health Month.
Kroger, the nation's largest traditional grocery retailer, will support Fiesta Atlanta in 2012. The 6th annual Fiesta Atlanta will take place at Centennial Olympic Park on Sunday, May 6th, 2012. Kroger continues to promote and serve the growing Latino community while celebrating Cinco de Mayo with music, mariachis, international food, and lots of entertainment at Fiesta Atlanta 2012."We are really excited about returning to this terrific event that not only allows us to connect face to face with the Latino consumers in both English and Spanish language, but also helps us to understand their culture and specific needs," said Glynn Jenkins, Kroger Communications & PR Director.
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