- Old Navy
Clothing retailer Old Navy is running Spanish language NFC-enabled advertisements at bus shelters in Miami targeted at “mobile savvy” Hispanic shoppers near Old Navy retail locations. NFC stands for Near Field Communications handsets and tags. Based on provider Blue Bite’s mTAG platform, the Spanish-language ads feature both an embedded NFC chip and QR code, enabling smart phone users to tap or scan the posters to receive exclusive content from Old Navy directly to their handset. Recently Telemundo introduced webisodes backed by Old Navy.
- Latin Grammy – Xfinity
- WalMart, Time Warner, AT&T, Home Depot
Several top marketers spoke at the 2012 ANA Multicultural Conference last week in Miami. Most of them stressed the importance of Hispanic Marketing and advertising in their current and future plans. They included Tony Rogers, SVP, Brand Marketing & Advertising at WalMart, Lisa Garcia Quiroz, Senior Vice President, Corporate Responsibility and Chief Diversity Officer, Time Warner Inc., Jennifer Jones, Vice President, Diverse Markets and Post Sale Communications AT&T and Suzy Deering, Vice President, Integrated Media, The Home Depot.
- Toyota – Entravision Communications Corporation
Entravision Communications Corporation and Toyota Motor Sales, U.S.A., Inc. (TMS) have partnered to celebrate the launch of the all-new 2012 Toyota Camry at the "Camry for a Better Commute" Concert.
- Republica – republicares
República launches Repúblicares – to award one year of pro-bono expertise to a deserving organization within the continental United States and Puerto Rico.
- Yahoo ! – Ram Truck – “La Banda Ram”
Yahoo! en Español and the Ram Truck brand announced the launch of La Banda Ram (a Mexican music channel).