A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
• Old El Paso – BBH – Global
General Mills has appointed Bartle Bogle Hegarty London to handle the estimated £25 million global ad account for its Old El Paso brand. The agency won the business in a final shoot out against 18 Feet & Rising, Saatchi & Saatchi New York, and other pitching agencies. BBH has been briefed to produce the first global campaign for Old El Paso, which will run primarily in Europe and Australia. Isabelle Moynier is the international marketing director at Old El Paso.
• Reckitt Benckiser – Global
Reckitt Benckiser is conducting a review of its global digital advertising business. The company is looking for an agency network to act as the global digital lead on its top five brands.
• Pizza Patron – Latin America
Pizza Patron focused on the American Latino population with promotions such as "Pizza Por Pesos" and recently "Pizza Por Favor". The chain has prime development opportunities available in small and large markets throughout the U.S. as well as international development opportunities in Mexico, Central and South America.
"There is a very specific candidate that we look for as a franchise partner," Vazquez said. "First and foremost, we look for someone that is committed to serving the Hispanic community — someone with a passion to be a positive force of change in the local community around each store."
• TBWA – ONO – Spain
TBWA Spain will be in charge of the digital communication and strategy of ONO. ONO is looking to maximize its current digital incomes.
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