- McDonald’s – @MeEncanta
McDonald’s launched @MeEncanta to expand its social media strategy.
- Social Security
DaVita Inc., a leading provider of kidney care services that is committed to improving the quality of life for those diagnosed with chronic kidney disease (CKD), today announced the launch of its Spanish-language website. DaVita’s website is one of the most popular online destinations for CKD education and resources for kidney care patients and their families. The Spanish-language website will provide easy-to-access information online for Spanish-speaking individuals and families. “CKD education and awareness is at DaVita’s core,” explains DaVita Chairman and CEO Kent Thiry. “This website allows us to extend our educational reach to the Spanish-speaking population.” Hispanics are among the top five ethnic groups at risk for CKD and are nearly two times as likely to develop kidney failure as Caucasians.
Mazda is looking to looking to launch new models and improved awareness to earn a 2.5 percent market share in the U.S. by 2014, Cnet reports. New vehicle launches include more ecological correct products. In October 2010, WPP formed Team Mazda to handle Mazda creative work. Mazda ended a 13-year relationship with Doner–creator of the "zoom-zoom" slogan. Robert Davis, Mazda’s SVP for U.S. Operations, says consumer-facing marketing spending for Mazda's fiscal year ending March 31, 2012, is up 19 percent from the previous year. Spending is expected to grow another 9 percent the following year, Davis says. New York City based D’Exposito & Partners is Mazda’s Hispanic Advertising Agency.
- Valoramas – Online Membership Club
Valoramas launched Online Membership Club for Latinos in the U.S.