A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
UOL/África – Brazil
UOL Brazil has chosen the Brazilian agency África to manage its creative account in the country. First pieces will be launched in December this year.
Marriott International – Global
Marriott International has appointed Grey New York as its creative agency for its brand Marriott Hotels & Resorts. The account is worth in nearly USD $20m. Grey has won the account after a pitch against JWT and incumbent Mcgarrybowen, who had led the account since 2003. The agency is expected to start work for the brand next month.
Chevrolet /Sancho BBDO – Colombia
Sancho BBDO Colombia has launched a new TV spot for Chevrolet in the country. The new spot is part of the campaign “To have a Chevrolet is to have good luck”.
Hunt Mobile Ads – Costa Rica and Colombia
Hunt Mobile Ads has opened two new offices in Colombia and Costa Rica to reach the Colombian and Central American mobile market.
Both offices will be working with 10 employees.
Freelancer.mx – Mexico
Freelancer.com starts working in Mexico with its new portal Freelancer.mx. The company helps SMEs to find freelance workers. Sebastian Siseles, Regional Director for Latin America says “The Mexican market is key to reach SMEs that value innovation”.
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