A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CMR – Mexico

Mexican Restaurant chain CMR, the owner of brands such as elago, Fonda Mexicana, Meridiem, and Wings is going to substantially increase its advertising budget in 2012. Rodrigo Ruiz Piñeiro, brand manager at CMR, said during last weeks Portada Mexico Advertising and Media Forum in Mexico City that an important part of CMR’s  budget is going to be allocated towards cinema advertising.

  • Audi – Mexico

Also at Portada’s Mexico Forum, Lucia Carreon, Communications and Marketing Manager at Audi Mexico, noted that her company expects to also increase its allocation towards Cinema Advertising. Carreon praised the cost efficiency of the medium and added that cinema advertising makes it possible to reach a captive and targeted audience. Audi Mexico mostly targets higher income Mexicans. In order to achieve that objective, media buying in specialty automotive publications is also part of the mix.  

  • Marriott Hotels / MEC – Global

MEC will be the media planning and buying agency for all of Marriott's brands worldwide including Marriott Hotels and Resorts, The Ritz-Carlton and Marriott Rewards.  Pending signed contract, MEC will officially begin work effective November 1, 2011.

  • Havaianas / Alma BBDO – Brazil

Alma BBDO and Havaianas have launched a new print campaign in Brazil “Top Mix”. The campain will be runed in magazines, showing the new mix of colours of the sandals.

  • Bellísima / MEC – Argentina

Bellisima has picked MEC after a pitch to handle its media planning and buying for its new campaign “Mothers Day” in Argentina.

  • Sainsbury / Future Brand / AMV.BBDO – Global

Sainsbury's is rolling out its 'Here's to Extraordinary' brand identity for the London 2012 Paralympic Games. The branding, created by FutureBrand and AMV.BBDO, aims to deliver a consistent identity for a the supermarket's sponsorship activity running up to the launch of the games.  'Here's to Extraordinary' advertising campaign will run next year. Branding will appear on delivery vehicles, shopfronts and point-of-sales material.

  • Alfa Romeo – Global

Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its the high performance capabilities its new MiTo Quadrifoglio Verde vehicle. The campaign involves a video of stunt driver Terry Grant driving the Mito through 2,500 of balloons arranged in the shape of the Alfa Romeo logo, leaving four unburst.

  • Urbana Creative Group – Latin America and USH

Urbana Creative Group, a branding and marketing agency based in Miami, announced the founding of Interaktiva, a digital marketing firm, to serve the growing online branding needs of its customers in the U.S. and Latin America.

 

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:

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Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:

Annual Subscription: $649 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.

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Portada Staff

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