A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- L’Oreal Paris
L'Oreal Paris announced a partnership with one of Mexico's most prominent media personalities, Martha Debayle, as the new face for Excellence Creme Pro-Keratine Hair Color.
NBCLatino.com: Latino hip-hop sensation Pitbull was named partner in a venture giving the Miami-based artist a significant stake in The New Miami Subs Grill restaurant chain.CEO Richard Chwatt said the company is excited to welcome Pitbull into its executive team and Board of Directors. Restaurant group executives, ultimately, believe that bringing in the 31-year-old Miami native into the mix will help boost the restaurant chain’s brand as they look to expand both here and abroad, as well.
The H.E. Butt Grocery Co. has partnered with 10 Texas bloggers for a recipe contest. The third annual Meal Maker Challenge, which launches this week, is a partnership between H-E-B and ConAgra Foods.
Vimeo, a U.S.-based video sharing website on which users can upload, share and view videos, is reachiing out to Hispanics by incorporating a Spanish translation of the company website. Vimeo CEO Kerry Trainor said Spanish was a natural expansion for the company because the U.S. Hispanic population is booming. "Vimeo is a global community, so we wanted to start providing local language support," Trainor told HispanicBusiness.com. "Specifically, we chose Spanish because it's the second most spoken language on Vimeo, making up approximately one-tenth of our users base." The Spanish-language users come primarily from countries such as the U.S., Spain, Mexico, Argentina, Chile and Colombia.
- Analysis piece on Hispanic Media Buying Agencies
Read our analysis on the Hispanic media buying landscape.Agencies and brands mentioned include ZenithOptimedia, Verizon Wireless Global Hue Latino, General Mills, Casanova Pendrill, Bromley, Media 8, Denny’s, Pizza Hut, Sonic, Johnson & Johnson, Tru Media, Maseca, Digitas, Mars, Snickers, M&M and Twix. (Read it in our Analysis on Hispanic media buying landscape.)
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