- Mamas & Papas
UK parenting Superbrand, Mamas & Papas has selected Boston agency Mullen to launch the Brit-cool brand in the USA this autumn. The selection was made following a pitch process that began in February when the Mamas & Papas marketing team visited New York to meet with leading agencies from LA, Boston and New York.
- Levi’s
Last year Levi's® Go Forth(TM) campaign laid out a challenge for consumers. This year, the Levi's® brand invites its Latino consumers to 'Go Forth' via the lens of "Norte a Sur: Una Ruta, 5 Experiencias" a TV journey and online platform.
A site was launched: https://www.norteasur5enruta.com/. Along with the main site, fans will be able to use their own Facebook and Twitter accounts to see status updates, engage in conversations.
- Alma DDB
Omnicom's Alma DDB and OMD have teamed to win the Florida Department of Health's Tobacco Free Florida anti-smoking assignment after a review, per sources.
According to the state's RFP, the account is valued at $25 million for the first year, with provisions for "potential" 10 percent increases in the second and third years of the agreement. According to the RFP, the scope of work includes creative, buying and planning, public relations and digital.
The anti-smoking campaign is the second account the two shops have won from Florida recently. Last year, they were awarded duties for Visit Florida, the state's official tourism corporation.
- Sensis
Rick Rinker has been appointed Director of Media, Dan Tuft is the new Account Supervisor and Cody Kennedy starts as Digital Coordinator. Read more here.
- The Advertising Council
The Advertising Council and the Dollar General Literacy Foundation joined to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
Created pro bono by DDB Chicago, the campaign includes television, radio, print, outdoor and online ads available in English and Spanish. The PSAs aim to reach men and women in their mid to late 20's who are high school dropouts.
The campaign shows viewers that "You can take the first step" and directs them to a toll free number 877-38-YOURGED and a new website, www.yourged.org, available in English and Spanish. The campaign also has a mobile component. Young adults can text 69222 from their cell phones and receive messages about the three literacy centers closest to them.
- El Pueblo Inc.
El Pueblo Inc., a nonprofit advocacy organization for North Carolina Hispanics, is taking its message of safe driving to the airwaves. This month, the group began broadcasting radio spots aimed at educating Latinos about driving safety. The campaign was made possible by a $35,000 grant from State Farm Insurance and will run through the end of the year. The ads are mainly targeting men 18 to 30, the group most likely to drink and drive.
- JC Penney
JC Penney has launched “New look. New year. Who knew!,” an integrated campaign for the 2010 Back-to-School season. This year’s campaign combines television, radio, digital, social and mobile. The campaign will highlight JCPenney’s assortment of private, exclusive and national brands.
JCPenney will also adapt its Back-to-School TV spot for the Hispanic market, with the spot premiering on Univision during JCPenney’s sponsorship of Premios Juventud and later during the Company’s sponsorship of Miss Universe.
- Wendy's
The Bravo Group and Bromley Communications are the finalists in the pitch for Wendy's Hispanic business. The pitch is for all areas but planning and buying, which is handled by SMV42.
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