A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Levi Strauss – Global
Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies. Wunderman will work in partnership with the brand's global media and creative agencies, OMD and Wieden and Kennedy. Alexa Rudin, global senior director of Levi's brand communications, said Wunderman and OMD will work together on Levi's social media and digital analytics.
- Jacob´s Creek – Global
André Agassi has been signed for three years to be a global ambassador for Pernord Ricard´s Australian wine brand Jacob’s Creek. Agassi will see the former tennis champion feature in a global promotional campaign.
- Emporia – America
Emporia, Austria-based manufacturer of fixed and mobile phones for Telecom has expanded its presence to North and Latin America.
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
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