• Nokia / Wieden & Kennedy – Global

Nokia and Wieden & Kennedy London, its global agency of record since 2007, have officially parted company. The move follows Nokia's appointment of roster agencies Inferno to a global brand campaign, following a review, and Fallon to its global advertising account for its mobile phone division.

  • Heineken – Global

Heineken has called a global review to find an agency to develop a digital strategy for Desperados, its tequila-flavoured beer.

  • SC Johnson – Global

SC Johnson’s estimated $1bn global advertising account has been handed to BBDO and Ogilvy & Mather, ending a 50-year relationship with Draftfcb.

  • Starcom – Colombia

Starcom MediaVest Group Colombia wins new accounts: VAS Colombia, TCC, Mead Jhonson, Subway, Mario Hernández, Cosmos Hotels and Cadbury Adams.

  • Gap – Global

Street retailer Gap has launched a new marketing campaign in a bid to increase its global footprint. The ‘1969: L.A. and Beyond’ campaign carries a global marketing message and focuses on its popular 1969 clothing line. The 30- to 90-second series of videos, which will feature on the brand’s Facebook page and YouTube. It was developed in partnership with Ogilvy & Mather and Cool Hunting.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:

Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:

Annual Subscription: $649 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.

Author

Portada Staff

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