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A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Dentsu/ Aegis – Global
Japan's Dentsu has offered a 5 billion dollar cash deal to buy UK media group Aegis. Dentsu's surprise offer of 240p a share is a 48% premium on Aegis's closing share price of 162.2p last Wednesday and is one of the largest advertising deals ever struck, according to The Guardian. “The deal will shake up the established global advertising hierarchy by creating the fifth biggest player, with £3.8bn in revenues and more than £600m in profits, providing a new rival to WPP, France's Publicis Groupe and US giants Omnicom and IPG”, noted The Guardian.
- Liebre Amotinada/ Cirque du Soleil – Argentina
The Argentinean agency Liebre Amotinada will be in charge of the Cirque du Soleil´s campaign in the country for its next show “Varekai”. The campaign will be featured in digital, print, outdoor media, radio and TV.
- Africa/ Embraer – Brazil
Africa has announced that it will be managing the media buying and planning and creative efforts for the airline Embraer in Brazil.
- MediaVest / Novartis – Argentina
MediaVest Argentina is now in charge of the media buying and planning of Novartis Argentina. Francisco Pérez Brena, Kevin MacGibbon, Natalia Mascietti and Amalia Fripo are part of the Novarti´s marketing department and will be in charge of the supervision of the account in the company.
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