• 23red / Atkins – Global

23red has been appointed by Atkins Nutritionals International to handle its brand identity across all markets outside the US. The agency will be responsible for creating a new identity and communications strategy for the brand, with the launch of a campaign in early 2012

  • Sony Vaio – Latin America

Sony VAIO has hired agency Ignited to create a Facebook app with a contest element to target Latin Americans. The campaign will be named "Go Around The World With The S Series".

  • Mindshare – Latin America

Mindshare appointed Paulo Cesar Celis as Client Leader VP for Latin America. Celis has worked for ZenithOptimedia for Colombia before joined the company. He will report to Jorge Guglielmone.

  • eScan – Latin America

eScan, the Security Solution provider, has announced the official launch of its Latin Spanish language website to support its Customers and IT users in Latin America. The website is now live at latam.escanav.com. The launching includes the domains for the following countries in their native language:Colombia, Peru, Bolivia, Paraguay, Uruguay, Ecuador, Argentina, Chile, Venezuela, Mexico, Panama, Puerto Rico, Costa Rica, Honduras, Guatemala, El Salvador and Nicaragua.

  • ClickOn / Loducca – Brazil

ClickOn has appointed Loducca to manage its communications efforts in several media platforms. Loducca has won the account after a pitch with another Brazilian agency.

  • Monsanto / Publicis Dialog – Brazil

Publicis Dialog will be in charge of the Monsanto advertising and planning in Brazil. Hugo Rodriguez, as COO Publicis Dialog Brazil, will be responsible for the new account.

  • Henkel – Fisher&Friends – Brazil

Henkel has chosen Fisher&Friends to manage its branding, advertising, media planning and digital strategy in Brazil. The agency will be in charge of Henkel´s brands Loctite, Pritt, Tenaz, Cascola, Cascorez, Flexite, Durepoxi and Super Bonder. 

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

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