A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Kingston – Latin America
Juan Marrero has been named Marketing Manager for Latin America of Kingston Technology Company, Inc. Marrero will be based in Miami. He has worked as Marketing Manager for LG Electronics in US and Venezuela.
- Perfect Choice / IMS – Mexico
Perfect Choice has appointed IMS as its Public Relations agency in Mexico. IMS will be in charge of the general communication plan of the company.
- PepsiCo / Brazil
PepsiCo has announced that the company will sponsor the Brazilian show CQC during 2012. PepsiCo will sponsor 2 sections of the TV program. Luciana Fortuna, Marketing Manager for PepsiCo Brazil said “the company bets on shows with great communication with their audiences”. Also, PepsiCo will be advertising in digital media with CQC.
- Sprite – Brazil
Sprite has lanched a new TV and digital campaign called “Sprite: Urban dreams”. The jingle was created by a consumer after winning a contest. The contest took place during 2011 and awarded a consumer from Rio de Janeiro. Andrea Mota, Marketing Director of Sprite Brazil, said “the campaign shows the relationship between the brand and the urban world”.
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