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- JP Penney
JP Penney has reassigned Hispanic marketing and buying responsibilities to Conill and OMD. The Vidal Partnership will no longer handle the creative and account duties, Conill is the new agency in charge. OMD will handle media buying.
Earlier this year, New York City based The Vidal Partnership lost another important retail account: Home Depot (read related article here).
Omnicom Group has named Rita E. Rodriguez Executive Vice President, effective immediately. In this newly created position, Rodriguez will lead multi-agency integration and innovation for PepsiCo. Read more here.
Elevation, a DC-based full-service communications agency, has added three new accounts to its portfolio: Health Resources and Services Administration (HRSA), The Laborers’ International Union of North America and U.S. Customs and Border Protection. Read the full article here.
- ESPN Deportes
In celebration of Hispanic Heritage Month, ESPN Deportes launched last week Fanático Latino, an integrated marketing campaign honoring the character and diversity of the Latino Sports Fans. Through first person testimonies, Fanático Latino highlights the passion and love Hispanic fans and athletes have for sports. The campaign rolls out this week across various ESPN Deportes platforms including television, radio and online.
The campaign consists of 30-second vignettes featuring interviews with fans telling their stories on what being a Latino sports fan means to them. From soccer to baseball, boxing, and from football to cycling, the campaign showcases the diverse tastes of the Hispanic sports fan, featuring interviews with fans from various Latin American countries. Read more here.
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