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Sales Leads: JP Penney, ESPN Deportes, PepsiCo, Elevation…

A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.


NOTE: We just updated our online database of Corporate Marketers and Agencies targeting Hispanics with 100 new major contacts: SUBSCRIBERS: can see them online or send us an e-mail for the detailed list ([email protected]). NON SUBSCRIBERS: If you are interested in subscribing to an interactive database of more than 1,800 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics, click here to buy or  please call 1-800-397-5322 or e-mail [email protected].

  • JP Penney

JP Penney has reassigned Hispanic marketing and buying responsibilities to Conill and OMD. The Vidal Partnership will no longer handle the creative and account duties, Conill is the new agency in charge. OMD will handle media buying.

Earlier this year, New York City based The Vidal Partnership lost another important retail account: Home Depot (read related article here).

  • PepsiCo

Omnicom Group has named Rita E. Rodriguez Executive Vice President, effective immediately. In this newly created position, Rodriguez will lead multi-agency integration and innovation for PepsiCo. Read more here.


  • Elevation

Elevation, a DC-based full-service communications agency, has added three new accounts to its portfolio: Health Resources and Services Administration (HRSA), The Laborers’ International Union of North America and U.S. Customs and Border Protection. Read the full article here.


  • ESPN Deportes

In celebration of Hispanic Heritage Month, ESPN Deportes launched last week Fanático Latino, an integrated marketing campaign honoring the character and diversity of the Latino Sports Fans. Through first person testimonies, Fanático Latino highlights the passion and love Hispanic fans and athletes have for sports. The campaign rolls out this week across various ESPN Deportes platforms including television, radio and online.

The campaign consists of 30-second vignettes featuring interviews with fans telling their stories on what being a Latino sports fan means to them. From soccer to baseball, boxing, and from football to cycling, the campaign showcases the diverse tastes of the Hispanic sports fan, featuring interviews with fans from various Latin American countries. Read more here.

Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

If you are a Subscriber to the Directory login and access the Directory.

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