- Spain Tourism-Global Advertising Strategies
New York based Global Advertising Strategies has been selected by the Tourist Office of Spain to carry out digital and social media initiatives in the United States. With Global Advertising Strategies' help, the Tourist Office will focus on solidifying Spain’s’ position as one of the leading destination for the upscale traveler interested in the country’s unique blend of modern luxury and rich historical legacy.
The campaign, consisting of targeted outreach to high-end trade and consumer travel online publications, emphasizes Spain’s premier offerings for the savvy U.S. traveler to Europe as well as highlights its appeal for those interested in art, gastronomy and history. Global will extend that messaging into social media channels to foster conversations within target audience groups and focus on partnerships with top travel bloggers to promote Spain’s under-discovered offerings.
- Ikea – McCann
IKEA announced the appointment of McCann NY as their global agency of record for the IKEA catalogue. McCann NY will work closely with ICOM, IKEA’s in-house communications team based at IKEA headquarters in Almhult, Sweden. The assignment will focus on the re-invention of the IKEA catalogue, enhancing it with technology and storytelling. McCann NY will work with ICOM to evolve and enhance the catalogue, enabling it to continue to be a critical and integrated platform of the IKEA eco-system. The assignment will include reimagining the store environment to include new technologies and experiences. McCann NY will also work closely with ICOM to develop a global integrated campaign to support the launch. The IKEA catalogue is delivered to almost 210 million homes across the globe, including one in Spanish targeting U.S. Hispanic audiences, making the IKEA catalogue the world most widely spread printed matter.
- Kmart is producing its first company branded video series entirely in Spanish for online distribution through YouTube and designed specifically for U.S. Latina moms. For more information check out tomorrow’s Best Practices Marketing to Hispanics regular feature.
- U.S. Navy – Accent Marketing
Accentmarketing launched the United States Navy’s public service announcement (PSA) campaign last week. The campaign is titled “Like Navy”. It features an original 60-second TV spot distributed to all Hispanic broadcast and cable networks nationwide. The US Navy has embarked with this educational project; which encourages Hispanic community influencers to be “Like Navy” and empower youth to stay in school and do great things in their communities. The PSA campaign also includes radio, print, OOH, and digital work, along with social media efforts that tie in with the US Navy Latino Facebook page (facebook.com/NavyLatinos), all of which are scheduled to launch later this month.
Sears introduced social media channels partnering with Whirlpool.
- The Anaheim Bolts – Mars
The Anaheim Bolts (soccer team) chose Mars as their marketing and partnership development agency.
- Revolucion – Magna Special Craft
Revolucion design launch of Magna Special Craft, a new beer in Puerto Rico.
- Yahoo! – Corona Extra
Corona Extra sponsored a sports feature called “La Locura” for Yahoo! En Espanol.
- AOL Latino – Bloguera Spotlight – Ford Motor Company
AOL Latino launched the Bloguera Spotlight initiative in partnership with Ford Motor Company.
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