Sales Leads: Ikea, Comcast, FreedomWorks, Rudolph Foods…

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  • FreedomWorks

FreedomWorks, a tea party-sponsoring organizations, announced DiverseTea, a targeted advertising and outreach campaign aimed at extending the tea party's reach into minority communities.

FreedomWorks president Matt Kibbe said the new initiative will "build a platform" for tea party leaders from across the spectrum, including "African Americans, Jews, Hispanics," and others.


  • Rudolph Foods

Pepe's El Original, produced by Rudolph Foods is launching their first Mi Amor Mi Chicharrones contest from September 15 through November 30 in celebration of National Hispanic Heritage month. Entrants in the southwest U.S. are encouraged to share stories about the people who first introduced them to their love of chicharrones. Each submission has a chance to win various cash prizes and to have their award-winning story published on


  • Comcast

Comcast Corporation, provider of entertainment, information and communications services announced that it is launching several new Hispanic product bundles in California, as well as delivering 26 new Spanish-language channels to its Central California customers, as part of a growing XFINITY TV lineup that has expanded exponentially as a result of Comcast's recent digital upgrade of customers from analog to digital. 

Five new Hispanic packages will be marketed under the brand name MultiLatino and will each contain a mix of Spanish and English channels to suit customers' varying programming needs.


  • Ikea

Swedish Furniture retailer Ikea is going to launch a Spanish-language catalogue application for Iphones, Sofia Escamilla, VP Media at the Phelps Group tells Portada. The Phelps Group earlier this year bought Anita Santiago Advertising.

This past summer Ikea distributed its Spanish-language catalog, targeting Latinas 18-49 years old. The Spanish catalog has 370 pages and is published annually. It is printed at several locations over the U.S..

“We are supporting the launch of the new 2011 catalog through TV, Digital banners, mobile email, SMS, and radio”, says Escamilla. “The current advertising message is driving traffic to the stores to pick up their Spanish-language catalog”, she adds.

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