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Sales Leads: HOT LEAD: Boston Food Design, Grupo W, Mazda, Update Verizon…

And Marca Hispanic. A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.


  • HOT Lead: Boston Food Design

Boston Food Design a Boston, MA based food business and cookie line is looking to advertise to Hispanic audiences.

  • Sara Lee Corporation

Sara Lee Corporation debuted "More Choices. Healthier Lives." A dual-language mobile site ( or designed for Hispanic moms who are looking to discover more choices for their family meal times. The site features better-for-you Latin-inspired recipes and tips for Hispanic moms and their families to make mealtime even more

The site aims to help moms make each day more flavorful. Consumers can opt-in to receive monthly mobile phone text alerts which include suggestions on how to pair selected products from a variety of brands to make fresh, tasty meals for any time of the day. Once consumers opt-in they have the chance to enter a sweepstakes to win a one-year supply of Sara Lee Corporation brands.

  • Marca Hispanic

Ismalis Mendoza, is the new Media Supervisor at Miami based advertising agency Marca Hispanic. Previously, Ismalis worked as digital media specialist at Hispanic Group.

  • HP

After Kathleen Halley's position of Multicultural Marketing director was eliminated, Lesley McNorton, Multicultural Marketing & Americas Brand Manger, Corporate Marketing, will also take multicultural marketing responsibilities at Hewlett-Packard.

  • Mazda

Following a comprehensive advertising agency review, Mazda North American Operations (MNAO) announced that WPP Group has officially taken over as its full-service marketing-communications partner. The $150 million Mazda advertising account is shifting from Southfield, Michigan based independent agency W.B. Doner & Co. to a consortium of WPP Group agencies in California that will rely heavily on a template created in metro Detroit. Read more here.

  • UPDATED: Verizon and Verizon Wireless Accounts

Lopez Negrete Communications, Inc., announced a new business alliance with Verizon Communications Inc. to market its landline telephone, TV and high-speed Internet services, including the company’s ground-breaking fiber optic service, FiOS.

Global Hue remains the Hispanic marketing agency for Verizon Wireless. Read more here.

  • Grupo W

Grupo W announced that it will begin operations in the U.S. The firm decided to open offices in Miami to work with agencies and advertisers in the Hispanic Market and offer the digital services the company offers in México. The operations begin in two weeks, on October 25. Read more here.

Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

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