A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Uniworld Group is the new Hispanic and
Multicultural AOR for Amtrak.
Nestle USA has launched an agency review for media and digital planning and buying. Nestle USA — whose brands include DiGiorno, Stouffer’s and Lean Cuisine — is the largest of five Nestle divisions in the U.S., which together spent $793 million on measured media in 2011, according to Ad Age DataCenter‘s analysis of Kantar Media data. The review includes planning and buying for media and digital, for Nestle Waters North America, Nestle Nutrition, Nestle Purina PetCare and Nestle Professional in addition to Nestle USA. The incumbent agency, also for the Hispanic business, is ZenithOptimedia. Zenith Optimedia will participate in the review.
- Media Smith
Mediasmith, a independent digital media agency, announced today the promotion of Griselda Fernandez to the role of Vice President, Media Director to expand her leadership of the media department, client relations and company culture.
Honda Motor Co. is putting its US $700 million creative and media accounts in the U.S. up for review, according to a report by Ad Age. The review is expected to be completed in the first quarter of 2013 and Ad Age reports that it does not include multicultural assignments that are handled by Muse Communications and Orci.The massive ad account is for both the Honda and Acura brands.