- Hewlett Packard
Due to a change in strategy at Hewlett Packard, Kathleen Halley’s position as director of Multicultural Marketing at Hewlett Packard has been eliminated, Halley tells Portada.
- General Mills, Cereal Partners Worldwide
Maria Rodas is the new manager for Que Rica Vida, a General Mills custom publication and website targeting Hispanics, Rodolfo Rodriguez, Multicultural Marketing Director at General Mills, tells Portada that Rodas brings a wealth of marketing expertise to Que Rica Vida. Rodas replaces Ursula Mejia Melgar, who since September 1, is Head of Digital, In-Store and Social Marketing Communication at CPW (Cereal Partners Worldwide) a General Mills -Nestle joint venture which is the world’s number two breakfast cereals producer. Mejia Melgar is based in Switzerland.
- Texas Organ Sharing Alliance
Marketvision has been named the agency of record for the Texas Organ Sharing Alliance. The agency will develop and launch the nonprofit organization’s first marketing campaign. The campaign will be designed to increase awareness for organ donation.
Marketvision will develop a fully integrated, bilingual campaign to raise awareness of the importance of joining the organ donation registry, particularly in Central and South Texas. The campaign is set to launch in October and will include market research, creative development, digital marketing, branding, advertising, social media and public relations. Read more here.
- The Latin Box
The Latin Box, Atlanta’s Multicultural Advertising Agency announced that they have launched a full service media buying program for marketers wishing to reach the Hispanic market in the United States. Read more here.
- Eclipse Marketing Services
Eclipse Marketing Services, Inc. has appointed Melissa Anne Muller as Director of Hispanic Marketing. In this role, Muller will lead the Hispanic Division of Eclipse in developing cost-effective marketing strategies and campaigns specifically for the Latino marketplace; she will collaborate with clients to address their local market needs and opportunities. Joan Coyne, Sr. VP Marketing and Client Services, made the announcement. Read more here.
- Vida
Vida launched an experimental Hispanic Communications Service in June 2010. Now, after 3 months the agancy is officially changing its service focus entirely to the Hispanic Market. Vida PR & Marketing Group is now focusing solely on creating opportunities and business for its clients in the Hispanic community.
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