- General Mills
General Mills Inc. unveiled a re-designed version of its successful, Spanish-language, lifestyle web site for women, QueRicaVida.com, at a Miami gala event attended by more than 100 Hispanic editors, reporters and bloggers from around the country. Read here an interview with Rodolfo Rodriguez, Multicultural Marketing Director at General Mills.
- The California Lottery
The California Lottery has issued a request for proposals as it opens a review for its ad account, kicking off what is likely to be one of the most closely watched and hotly contested West Coast contests of the year.
The client spent $35 million on ads last year and nearly $100 million in major measured media from 2006-09, according to Nielsen. The contract now up for grabs will run for five years with a two-year extension option. The lottery's current lead creative partner, BBDO West in San Francisco, and its media shop, PHD in Los Angeles, both units of Omnicom Group, are expected to defend, the client said. The shops' contracts expire on Jan. 31, 2011. Reps at BBDO and PHD said their shops would participate.
Several other ad-related assignments, however, are not in review, including Hispanic chores (with Casanova Pendrill); Asian efforts (Time Advertising); African-American outreach (Muse Communications); and promotions (Alcone Marketing).
- Bromley Communications
Bromley Communications, LLC announced the recent appointment of Lorena Cavazos as media buying director. Cavazos returns to Bromley after various stints at other U.S. Hispanic marketing agencies where she worked on major accounts such as Visa, Domino's Pizza and Wal-Mart.
Accent Alternative Art Space is a not-for-profit art initiative by advertising agency Accentmarketing. This creative piece of real estate is dedicated to non-commercially driven artwork by emerging and mid-career artists. “Essentially, we want to develop ideas that are outside of the mainstream scope of artists’ commercial galleries while harnessing local talent and culture.” said Cristina Ramos, Account Executive at Accentmarketing. Read the full story here.
- Miami Tourism
Miami Tourism has assured tourists that their beaches are 100 per cent oil free. Assurance from Miami Tourism came after beaches in several regions of Florida reported Oil slick and tar balls.
Miami Tourism Chief said that what has happened in other regions hasn't happened in Miami. "We are good to business our beaches are clean and we are hosting tourists from several countries like Germany, Brazil and more." he said.
Miami is hoping that Visit Florida's $25 million ad campaign could help them fight such negativity. Florida Tourism is funding an TV and Internet Campaign that even there are some beaches effected by oil slick and tar balls none of them are closed. This ad campaign will also feature Miami as one of the destination that's ineffective of Oil Spill.
- Prudential Financial
Prudential Financial (PRU 58.81, +0.62, +1.07%) is launching a new advertising campaign that highlights the company's strength and leadership in today's challenging financial marketplace.
The centerpiece of the campaign will be two new television commercials, called "Evolution" and "Headlines." The spots begun running on Sunday, June 13. They will appear on early morning shows, network news, prime-time syndicated shows, sports and targeted cable news and business channels. A Spanish-language ad will start running later in the summer.
The campaign also includes billboard ads, which began appearing in 15 major markets across the country yesterday, among them Atlanta, Boston, Chicago, Los Angeles, New York and San Francisco. The ads highlight aspects of Prudential's leadership and the confidence our clients place in the company.
In addition, the company has secured home-plate signage during television broadcasts for eight Major League Baseball teams: the Chicago White Sox, Florida Marlins, Oakland A's, Philadelphia Phillies, San Diego Padres, St. Louis Cardinals, Tampa Bay Rays and Texas Rangers. Prudential's signage will get a half inning of TV exposure per home and away game. Prudential will also have digital advertising on Major League Baseball's website for all 30 teams through the end of August and a co-branded presence with MLB on iPad applications and on mobile devices.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).