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- General Mills
General Mills plans to increase its Hispanic advertising spending in fiscal 2010, which started on July 1. General Mills executives noted in the company’s earnings call last week that the company will support its established and new items with strong consumer marketing effort. “In 2010 Honey Nut Cheerios will expand its successful Hispanic campaign. We’ll continue to focus on the role Cheerios can play in helping to reduce the risk of heart disease.”
In addition, General Mils is introducing nine new items this summer including new cereals and grain bars, two reduced sodium soups, and new flavors of LaraBar. Consumer marketing accompanying this innovation will include a Yoplait ad targeting the Hispanic consumer.
- Crown Imports (Corona, Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands)
Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands. Cramer-Krasselt, Chicago, handled Media buying and planning on these brands, which were supported with about $80 million on measured media last year. The review of media-only shops will take place later this summer. Crown last month moved creative duties on Corona Light — which has traditionally been aligned closely with the much larger Extra brand — from Crammer Kasselt to Publicis, New York. Casanova Pendrill is Crown Imports Hispanic Advertising Agency.
- Pantene Pro-V
Procter & Gamble's Pantene Pro-V collaborates with internationally-acclaimed Mexican actress, Ana de la Reguera to launch their new U.S. Hispanic advertising campaign. Wing Latino is Pantene’s Agency for the Hispanic market. The national advertising campaign will appear in Hispanic magazines, TV stations and websites across the United States. Behind the scenes footage of De la Reguera's TV shoot will also be available on Pantene's Spanish website: http://www.pantene.com/espanol
Bacardi USA after an extensive agency search has selected Austin based Latinworks to handle US Hispanic marketing efforts for several of its brands.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).