• Crown Imports
Crown Imports, Chicago, chose Goodby, Silverstein & Partners, San Francisco, part of the Omnicom Group, as the agency to create campaigns for the general market for two beer brands, Corona Light and Modelo Especial. Spending was estimated at $19 million. The assignment had most recently been handled by La Comunidad, Miami, which will continue to create campaigns for both brands that run in Spanish-language media. Goodby, Silverstein was for many years a creative agency for Budweiser beer. Cramer-Krasselt, Chicago, continues as the creative agency for the largest Crown Imports brand, Corona Extra beer. Crown Imports is a joint venture of Constellation Brands and Grupo Modelo. The assignment was first reported last week by adage.com.
• Farmers Insurance
Farmers Insurance launched its latest national Hispanic TV advertising campaign highlighting life's moments of peace, serenity and joy as observed by leading man, Edward James Olmos, and presented by Farmers Insurance and its University of Farmers-trained agents. Accentmarketing, Farmers Hispanic agency of record, produced the new spots as it continues its partnership with one of the nation's leading insurers. “Our new campaign brings to life those types of special 'peace of mind moments' that we all experience," said Luisa Acosta-Franco, Vice President of Multicultural Marketing for Farmers. "Utilizing the training they receive at our award-winning University of Farmers, our Farmers agents are able to offer a similar 'peace of mind' to consumers each and every day." As part of a 360-degree campaign, these new spots will be joined by additional TV executions as well complementary radio, digital and print efforts that will be strategically deployed over time.
• Casanova Pendril/Denny’s. Resturants
Casanova Pendrill (CP) was selected Hispanic AOR for Denny's Restaurants
after a recently completed search. The Agency will handle all creative
duties for the chain of restaurants and will provide strategic counsel in
all areas of the business.
• New York Life
New York Life Insurance Company launched a series of financial protection workshops for parents in the largest Latino markets across the United States to coincide with Hispanic Heritage Month and Life Insurance Awareness Month; a month devoted each September to reminding Americans of the need to include life insurance in their financial plans as a way of protecting their loved ones. Some of the cities where New York Life is hosting these seminars include
Greater New York; El Paso, San Antonio, Austin, McAllen, and Corpus
Christi, TX; as well as various locations throughout California; New
Jersey; Washington State; and South Florida.
• PM Publicidad – Getloaded
PM Publicidad has launched Getloaded for the service in Spanish, Getloaded.com/espanol.
• American Airlines – Ballet Hispanico
American Airlines becomes the Official Airline of the Ballet Hispanico through a partnership agreement.
• Delta – RLPR
Delta Airlines has partnered with RL Public Relations (RLPR) for Hispanic media and community outreach.
• Pepsi MAX
As Major League Baseball (MLB) gears up for the Postseason, Pepsi MAX announces the 2011 Field of Dreams Team.
• R&R Partners opens Hispanic division
R&R Partners, Las Vegas, opened a Hispanic marketing division, R&R ala Latina, based in its Los Angeles office. Two executives are joining R&R to lead the new unit: Andy Maroglio, vice president for strategy and development, and Manuel Huici, vice president and creative director. They had previously run their own agency, Cinco Talentos Creative Services, Miami, The New York Times reports..