- El Pollo Loco
El Pollo Loco, Inc. announced that it has retained the services of SelectResources International (SRI), a nationally consulting firm specializing in agency search and relationship management, to conduct an advertising agency review on its behalf. The new assignment will cover strategic marketing and communication needs for the nation’s flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing. The review will focus on advertising agencies with established offices in Southern California and is expected to be completed in the first quarter of 2011.
- Pizza Patron
Pizza De la Comunidad, LLC has signed a development agreement with Pizza Patrón, the premier Latin pizza brand, to enter the San Diego market with 11 locations over the next three years. The group is currently looking for locations throughout San Diego County and hopes to have their first location open in the first quarter of 2011, says Tucker. Pizza Patrón plans to have 750 stores nationwide within a decade.
Cargill launches its first Rumba® brand on-pack promotion, "Warmth of Home" or "Calor de Hogar." The program reaches Hispanic consumers during the holiday season when specialty meat consumption is at its highest, as is consumers' desire for savings. The national bi-lingual promotion runs Oct. 25, 2010, through Jan. 15, 2011, in stores nationwide and gives consumers the chance to win more than 100 cash prizes just in time for the holidays.
- Time Warner Cable
Time Warner Cable Desert Cities announced the launch of El Paquetazo to its customers in the Coachella Valley, Banning and the Morongo Basin. El Paquetazo provides top Spanish-language channels and highly rated English-language networks.
Heelys launched a new integrated advertising campaign. Heelys’ designs, markets and distributes its action sports-oriented products to the youth market under the Heelys brand. The new campaign promotes its original single wheeled shoe, its new Hx2 double wheeled shoe and the new Nano, an inline footboard. The new campaign launches with national television, cinema advertising, custom online gaming, online interactive display advertising and social media engagement.
To develop its television campaign, Heelys turned to New York agency, the Vault, to bring its creative vision to life.
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