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- HOT LEAD: East Coast Fertility
East Coast Fertility, a IVF & infertility specialists is starting a Center on Long Island, NY, for fertile Wellness. It needs to market its Spanish doctors to Hispanic residents in Long Island via print, digital and/or broadcast media.
- HOT LEAD: General Growth Properties
General Growth Properties is looking to advertise its Otay Ranch Town Center Mall in Chula Vista California to Tijuana and San Diego Spanish-speaking consumers. General Growth Properties’s agency is Haworth Marketing and Media. General Growth Properties is a publicly traded real estate investment trust that owns, develops, and operates regional shopping malls across the United States.
- KJLA-TV
KJLA-TV Los Angeles, the flagship of the LATV network, has launched an aggressive on-air promotion and marketing campaign for its contest Encuentra el tesorito (Look for the treasure). More than 1,000 radio spots will air over four weeks to promote the TV contest.
The station says the spot buys have been on key Hispanic radio stations in the LA market, such as KLVE, KSCA, KRCD, KDLD, KSSE, and KLYY. The contest is part of a larger promotional campaign in support of LATV's expansion of programming in the Los Angeles area.
- ING
Connecticut-based insurance agency ING is releasing a new multichannel marketing initiative designed to get consumers thinking about retirement and their financial security. The campaign is led by a new television spot that will be broadcast nationally. The television commercial will be supported by a comprehensive web effort. ING will run display ads on finance sites, paid search campaigns and customer retirement news on branded websites. The agency's web initiative will link consumers back to ING's homepage.
ING competitor Farmers Insurance similarly launched a multichannel marketing campaign in August, read the details here.
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