A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Dunkin Donuts, Starbucks, Xoom-BanCoppel
- • Dunkin Donuts
Dunkin’ Donuts continued its commitment with Universal Music Latin Entertainment (UMLE) to make Dunkin’ Donuts coffee part of Latin music’s big night. Dunkin’ Donuts was the exclusive coffee provider of “Noche de Estrellas,” the invite-only after-party celebration at The Bank, located in the Bellagio in Las Vegas, on Nov. 15. “We are proud to continue our sponsorship of Universal Music Latin Entertainment’s exclusive event for the second year in a row to celebrate the greatest night in Latin music and entertainment,” said John Costello, chief global marketing and innovation officer at Dunkin’ Brands.
- • Starbucks
Starbucks has paid $620m in cash to buy Teavana, which it will add to the Tazo tea brand it already owns. The Seattle-based coffee chains plans to expand the Teavana brand beyond the shopping mall with standalone shops, adding tea bars to its portfolio. Starbucks opened its first Tazo tea shop earlier this year, where customers can buy specialty drinks and blend loose leaf teas with the help of employees. It is thought that Starbucks is now planning similar type shops for Teavana, which will include the opening of overseas outlets. According to Starbucks, the global tea market is now valued at $40bn. Starbucks has recently also expanded past its traditional business for take-away coffee. It recently launched a chilled coffee product called Refresha, acquired juice brand Evolution Freshin and made a first foray into the low-calorie fruit juice market with the purchase of Starbucks Refresher beverages.
- • Xoom-BanCoppel
Xoom Corporation, a global online money transfer provider, and BanCoppel has began offering international money transfer services at more than 760 BanCoppel locations throughout Mexico. “With Xoom.com, consumers can send money to Mexico easily and conveniently from their computers or mobile devices to our new partner BanCoppel,” said Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development.