A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Unilever / Lean Mean Fighting Machine – Global
Unilever has appointed Lean Mean Fighting Machine as its global digital agency of record for its Domestos bleach brand. Lean Mean Fighting Machine will lead the digital strategy and produce digital creative campaigns across Domestos' 35 global markets. Unilever invited Lean Mean Fighting Machine to pitch for the business, following the launch of its "flush tracker" campaign for Domestos in December last year. It is understood to have won the business in a competitive pitch against Huge and DKLW Lowe.
- Pedigree / Whiskas – Global
Mars Inc. has chosen BBDO Mexico to handle its brands Pedigree and Whiskas globally. The accounts were managed by TBWA until October. BBDO also has the following Mars accounts: César, Sheba, Snickers, Milky Way, M&M's, Twix and Dove.
- Via Uno / Dejavu – Argentina
Dejavu has developed a Facebook app for the shoes factory Via Uno. The new digital campaign for Mother´s day in Argentina allows users to send a greeting card via Facebook or e-mail.
- Luchetti / Madre – Argentina
Madre Argentina and Molinos Río de la Plata have launched a new campaign for its brand Luchetti. The new spot will be featured on TV and internet for Mother´s Day in Argentina.
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