- Lanza Group
The Lanza Group announced their partnership with the Atlanta Braves and Turner Field to present Salsa Fest. The event is part of the Lanza Group's yearly celebrations of Hispanic culture and will include local salsa groups, DJs, bands, and dance demonstrations. The salsa-centric event will take place at Turner Field Plaza at Monument Grove on March 21.
"Salsa Fest is a great way for us to reach our Hispanic fans and participate and appreciate the culture of the event.", said Hill Scott, Atlanta Braves Marketing Director. Salsa Fest will be on March 21, 2010 from 12 p.m. to 7 p.m. at Turner Field.
- Degree Men
Degree Men and ESPN Deportes premiered its first documentary-style soccer show entitled Frente al Reto. An eight-part series profiling eight of the top soccer players hoping to make it to the World Cup. Branding will extend to radio, as well as online. Mindshare, Degree Men's media agency of record, managed the media planning. Read the full story here.
- Air Europa
Air Europa announced new direct flights between Madrid and Miami and will reveal ads and local iniciatives soon. The company is joining two international terminals such as Madrid and Miami, which will represent an economic impact for the area and provide new options for executives and tourists.
LatinWorks snagged national retailer Marshalls as a client. Marshalls, which sells discount family apparel, named the Austin-based company its Hispanic agency of record. Marshalls has more than 820 stores in the United States and Puerto Rico.
The company will focus on developing the retailer’s Hispanic advertising strategy and creative content. The retailer’s general market work is handled by LatinWorks’sister Omnicom agency, GSD&M Idea City.
- San Diego Padres
The Ad Ease Agency in San Diego has partnered with Spectrum Advertising in El Centro to work with the San Diego Padres for their Hispanic media outreach into Baja California, Mexico.
Katherine Timm, account manager for Ad Ease, said, “This is a exciting opportunity to combine the specialties of both our agencies and really make an impact on the marketing outreach on both sides of the border.”
- Imusic Worldwide
Imusic Worldwide, Ltd. a digital distributor of independent music announce that it has launched a Spanish language websites.
"We are now in the process of signing up artists in this market which will result in the company increasing its revenue streams." stated Bukra Katupot, president of Imusic Worldwide. The Company anticipates that the Hispanic market will add significantly to its revenue growth and result in increased revenues on its main website, www.imusicww.com. The Spanish version: www.es.imusicww.com and www.imusicww.com.es.
Paco Communications recently expanded its services to AeroMexico, an airline of Latin America. Paco Communications became the agency of record for AeroMexico for advertising and e-marketing in May 2009. After a lengthy review process, the agency was just awarded AeroMexico's public relations business for its U.S. and international markets.
Paco will implement AeroMexico's 2010 integrated marketing campaign, which includes public relations, advertising and e-marketing efforts. Read he full article here.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).