- Crown Imports (Corona Light)
Crown Imports announced the launch of its first national multimedia advertising campaign for Corona Light entitled “It Only Gets Better.” The campaign was created by independent advertising agency La Comunidad.
“Moonlight”, the first TV spot will be supported at launch with a public relations push, Out of Home advertising (starting in 2011) and digital campaign to drive trade and consumer awareness. Digital elements include rich media banners and a Facebook campaign, developed by digital agency Pereira O'Dell. Read more here.
Mediabistro reported that Gustavo Razzetti is no longer at GlobalHue. He was installed in April 2009 as president of GlobalHue Latino and GlobalHue New York. Also, GlobalHue's Hispanic Verizon telecom business is up for review. Read the details here.
- Harrah’s Entertainment, Inc.
Harrah’s Entertainment, Inc., the provider of branded casino entertainment, has named Walton | Isaacson its agency of record for the U.S. Hispanic market. Walton | Isaacson will help to establish Harrah’s Entertainment, Inc. as the gaming and leisure brand of choice through integrated marketing campaigns and communications that effectively reach this valued consumer group.
- Tobacco Free Florida
Alma DDB will manage the account overseen by the Bureau of Tobacco Prevention Program at the Florida Department of Health. Luis Miguel Messianu, president and CCO of Alma DDB, hailed the decision. As the account leader, Alma will lead partner agencies in the development of creative content for traditional, social and digital media. Alma will also coordinate media buys and head the public relations strategy. Joe Cronin, managing director at Alma DDB, will lead the account along with Martha Falcon and Jennifer Rice.
Vonage announced a new customer experience designed for the Spanish-speaking consumer. With the launch of Vonage's new Spanish-language website and call center, Vonage has made its Vonage World(SM) calling plan more accessible to customers who prefer to speak Spanish, providing them a simple and affordable way to call friends and family back home. Read more here.
- Quilted Northern
Lopez Negrete Communications, Inc. has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern® bath tissue brand. Read the full article here.
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