- Continental Airlines
Read an article (premium content) on Continental Airlines Digital Strategy and its merger with United Airlines.
The Dodge Brand marks its return to multicultural marketing and advertising with a new TV campaign, "Secret Door," aimed at the Hispanic market. The TV campaign features two 30-second spots, as well as a 60-second spot, which will be broadcast exclusively during the 11th Annual Latin GRAMMY(r) Awards where the Dodge Brand will serve as the exclusive automotive sponsor.
The Dodge Brand also will be on the green carpet and at the official Latin GRAMMY after-party delivering coverage of Dodge's participation with photos and videos that will be posted live on the Dodge Brand Facebook page and blog, and with live tweets from the Dodge Brand Twitter handle (@dodge).
- TD Bank
The Cherry Hill, N.J. and Portland, Maine-based bank has tapped The Vidal Partnership to handle Hispanic creative and media buying duties to grow its business among this fast-growing population.
The Partnership at Drugfree.org unveils TV and radio spots as part of its 2010 national Spanish-language multimedia public service and prevention campaign aimed at thwarting drug use among Latino youth.
Hispanic parents are the targets of the messaging, which builds on the nonprofit organization's "Habla Con Tus Hijos" ("Talk with your Kids") initiative. Creative work, including a planned digital effort, is by Adrenalina, a multicultural advertising and marketing agency that is part of Kirshenbaum Bond Senecal + Partners (KBS+P).
The Mexican avocado industry is powering up its Avocados from Mexico advertising campaign from November through January, as volume this season is projected to reach 330,000 tonnes.
The ad campaign is again being endorsed by well-known US chefs, while the award-winning print campaign will continue with fresh exposure in major magazines nationwide, including People and Sunset. In addition, banner ads, eblasts, ad words and social media are planned to draw thousands of consumers to find recipes and more at the Avocados from Mexico website.
The website will also encourage consumers to enter the Avocado on Top Sweepstakes (taking place in California, Chicago and Texas) in November and participate in the Guac Rocks Facebook promotion in January.
Fujifilm North America Corp. will embark on a national, multi-pronged digital camera advertising campaign for the 2010 holiday selling season, extending the reach and scope of Fujifilm’s branding campaign that began this summer, as well as continue its momentum in growth of digital camera business. The new campaign includes a new Hispanic ad (featuring Z70). Ads will be seen on national network and cable television, from Nov. 14 through December 22, featuring the FinePix HS10 and S-Series digital cameras.
- Dr Pepper
Dr Pepper and recording artist Pitbull have joined together for Dr Pepper's "Vida 23" campaign. Pitbull will be the spokesman for the 2011 campaign. The campaign will include TV, online, out-of-home advertisements, radio, in-store activity and a mobile tour. The 2011 campaign was developed by the Hispanic advertising agency Lopez Negrete of Houston, Texas.
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