- Promodo
Promodo SEO Company, a European Internet marketing company headquartered in Ukraine and Russia, has qualified native Spanish-speaking SEO profesisionals among its team to provide its services to the Hispanic market. The company recently entered the Canadian market and continues to evolve, providing services at different languages covering several regions.
“Hispanic market of online projects promotion services really needs strong players with experience of projects promotion in various regions and niches. We hope that adding a few competition will be able to improve the quality of services provided by our competitors,” said Roman Viliavin, Vice CEO Promodo.
- Tres Generaciones Tequila
Beam Global Spirits & Wine [Fortune Brands, Inc. (NYSE: FO)] and Tres Generaciones® Tequila announced a long-term partnership with boxer and entrepreneur Oscar de la Hoya. Through the partnership, De La Hoya will be a business partner and brand ambassador for the super-premium tequila to consumers, media and trade. The partnership also includes sponsorship of boxing events promoted by De La Hoya's promotional company, Golden Boy Promotions.
In addition to utilizing De La Hoya in the promotion and advertising of the brand, Tres Generaciones will also be visible at multiple Golden Boy Promotions boxing events on premium cable and pay per view. The brand's sponsorship will be visible in the ring, throughout the arena and through activations across their vast retail network.
- Financiera Independencia
Financiera Independencia, ("Independencia" or the "Company") a Mexican microfinance lender of personal loans to lower income segment individuals and working capital loans through group lending microfinance, announced that is has successfully closed the acquisition of 77% of the outstanding shares of Apoyo Financiero Inc. ("AFI"), a microfinance company primarily serving the unbanked Hispanic community in San Francisco, California, as announced on December 22, 2010. Through this acquisition, Independencia increased its loan portfolio by Ps.31.8 million and added 919 new clients.
- Comcast
Comcast Corp, the cable and entertainment company, is making a major push into Spanish-language TV with plans to roll out a website featuring hundreds of shows and movies for Hispanic audiences.
Marcien Jenckes, general manager of Comcast Video Services, said "Behind the scenes we've been working on a series on initiatives. We feel as though there is a now sufficient critical mass to launch," he said in an interview. "That 700 is on its way to 7,000 which is on its way to 70,000,"
At a new location within Comcast's existing XfinityTV.com website, customers will be asked to sign in with an ID and password. They can then click the "Espanol" button.
To promote the site, Comcast has hired Sofia Vergara, star of the ABC comedy "Modern Family." She will soon start appearing in a television campaign in Spanish.
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