Volkswagen of America, Inc. announced a nationwide contest calling on soccer “fanáticos” to express their passion for the game for a chance to win an appearance in a national TV spot during the World Cup. As a long time global supporter of soccer and sponsor of Univision’s broadcast of the World Cup, Volkswagen, together with soccer legends “Ramoncito” Morales and Ramon Ramirez are encouraging soccer fans to create and upload their own “fanistitial” videos documenting their passion for soccer.
In addition to the user generated ad, Volkswagen will air a series of vignettes and three television commercials during the World Cup, each also aiming to increase familiarity and consideration for the Volkswagen brand and its breadth of models. Volkswagen will also have a significant bilingual digital presence on Facebook, Yahoo en Español and MSN Latino, as well as grassroots efforts at dealerships, MLS games and community soccer tournaments throughout the U.S.
Univision Communications Inc. unveiled its national advertising campaign for its exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa™. Under the umbrella of “La Pasión del Mundial” (The Passion of the World Cup), Univision is engaging soccer fans all across the U.S. through various promotional efforts in print, outdoor media and in-theater advertising, as well as its own television, radio, online and mobile platforms.
The outdoor campaign includes outdoor billboards and metro stations and bus posters in major markets across the country, including Los Angeles, New York, and Miami. Print advertising will run in major newspapers across the country including New York, Los Angeles, Miami, Chicago, and Houston.
Colgate-Palmolive Company joined the Hispanic Dental Association (HDA) to celebrate the launch of Colgate's Oral Health Month. In partnership with the HDA, this campaign will strongly target the Hispanic community through bilingual oral health education materials and activities. Read more here.
Moen launched a Spanish language version of its recently revamped English website. Consumers who prefer to browse Moen products and use web based resources en espanol can now log on directly to http://espanol.moen.com. For the past several years, Moen has supported the Hispanic community through it's Alcanzando Suenos con Moen (Achieving your Dreams with Moen) program that supports affordable housing and home ownership in the US.
- Infinity Insurance
The agency's involvement will include market research, brand marketing, media planning and buying, public relations and event marketing efforts, as well as developing ads and collateral materials.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).