- Coca-Cola – Venezuela
Leo Burnett Venezuela has won the pitch for the Coca-Cola Happy Birthday project. The agency will launch today the new TV spot Reasons in Venezuela for its bicentenary. The campaign was created and produced locally in Venezuela but aims to reflect the Coca-Cola world campaign concept reasons for a better world.
- Citroën – Argentina
Euro RSCG Buenos Aires has launched the campaign “Anti-retro” for Citroën DS3 in Argentina. The campaign was directed by Jonathan Gurvit and produced by Primo. The concept of the world campaign for Citroën DS was “Don´t look at the past, don´t copy, don´t be nostalgic”, Euro RSCG Argentina adapted this concept to the Argentinian culture.
- Loterías y Apuestas del Estado – Spain
Loterías y Apuestas del Estado, Spain, has appointed Shackleton to manage its advertising account. Shackleton will be in charge of promoting the brands El Gordo de Primitiva, Bono Loto, Euromillones and La Primitiva, as well as the sports brands like La Quiniela, Qunigol, Quintuple Plus and Lototurf. Shackleton has chosen Equmedia to handle the media buying. The Loterias y Apuesta del Estado account was previously managed by Tactics.
- JWT – Global
JWT animates 3,000 brands as virtual toys. JWT has developed a brand visualisation website, allowing brands to be shown as cuddly teddies or monsters, to compare brand characteristics. The “character” and “personality” of more than 3,000 brands have been mapped. Users on the Brand Toys site can customise their own versions and share via social media. Data used to develop the virtual mascots comes from Millward Brown’s BrandZ data on the values of the world’s leading brands, this year led by Apple.
- Tourism Ireland – Global
Tourism Ireland has appointed Publicis UK to handle its 82 million dollars global advertising account. The agency won the business following a pitch against Bartle Bogle Hegarty, Saatchi & Saatchi and JWT London, which had been the incumbent on the account since 2005. Agency Insight handled the process.
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