- Howard, Merrell & Partners
Howard, Merrell & Partners hired Scott Adkins as Senior Vice President and Managing Director. Adkins will oversee the agency’s account management team, provide counsel and oversight on client strategies, and lead business development efforts for the full-service advertising and branding agency. Additionally, he will work closely with the department heads to continue to grow and shape the agency.
- HAGA
In response to tremendous opportunity to serve the Hispanic population in Texas, Hispanic Affiliates General Agency, LLC (HAGA) is now actively recruiting Hispanic Independent Agents. HAGA provides Independent Agents valuable marketing assistance and insurance sales leads, and access to A-rated insurance companies with quality insurance product choices designed to address the needs of Hispanic consumers. The company's recruitment initiative includes launching an agent recruitment website (www.hispanicga.com), public relations, social media, and targeted email marketing.
- T-Mobile USA
SABEResPODER has partnered with T-Mobile USA, Inc. to bring valuable educational content on wireless service and plans to Latino communities. The goal of the campaign is to provide in-language multimedia resources on the topic so that families can make more informed purchasing decisions around their communication needs.
SABEResPODER and T-Mobile developed an educational campaign centered on the theme of how innovations in technology can help you stay in touch with loved ones, near and far, at affordable rates.
- Chrysler
Detroit News reported that Chrysler Group LLC has an abundance of new models to sell, but now faces the challenge of marketing them all. The Auburn Hills automaker is boosting its advertising budget nearly 70 percent this year, to about $2.9 billion. The 2011 budget hike makes Chrysler a competitive voice again after two years of relative silence when the automaker's future was uncertain, it had few products to promote and critics pummeled the quality of what was in its lineup.
Chrysler CEO Sergio Marchionne, who is also CEO of Fiat, asked Fiat marketing chief Olivier Francois to head Chrysler's marketing. One of Francois' first moves was to cancel longtime contracts with advertising agencies, including BBDO Detroit, replacing them with new players hired for specific tasks — such as national branding or multicultural ads — rather than the old way of aligning agencies with individual brands.
