Chase (JP Morgan Chase) is going to advertise its checking account product in 2010 to Hispanics, Portada has heard. Chase Hispanic Advertising Agency of record, Miami based Advertising, is going to primarily use Hispanic newspapers in its marketing strategy.
U.S. Customs and Border Protection (CBP) announced the Global Online Enrollment System (GOES) web site has been enhanced to facilitate the Trusted Traveler Program application process for Spanish-speaking travelers. Read all about it here.
- H1N1 (WA)
New television and radio ads launched this week remind Washington residents of the risks of H1N1 flu and how to protect against the virus. The campaign focuses on good health habits and the importance of vaccination.
The ads are part of the Washington Department of Health’s statewide H1N1 public education campaign and include a comprehensive H1N1 Web site, Twitter messages, a telephone information line (1-888-703-4364), and printed information in multiple languages. The information campaign is funded by a federal grant. The new ads target major TV and radio stations, as well as rural and Hispanic radio stations, to ensure coverage in most areas of the state. The target audience is adults ages 18-49, with an emphasis on reaching mothers who often make the family health care decisions. The ads will air through February 2010.
- IFC Entertainment
IFC Entertainment and Spanish Broadcasting System (SBS) have formed a broad marketing partnership between IFC Films and SBS division Mega Films to release Falling AwakeIFC. Films will handle the limited theatrical release in late January in select markets including New York and Miami with a simultaneous nationwide VOD release. in January 2010.
SBS, the publicly traded Hispanic-controlled media and Entertainment Company in the US, will in turn fund a multi-million dollar advertising and promotional campaign through its nationwide network of television, radio and internet outlets.
- El Jimador Tequila
Beginning in December with California, then rolling out to the remainder of the U.S. by late spring, the brand that sells ready-to-drink tequila cocktail in Mexico, el Jimador "NEW MIX," will be available in a single serving or four-pack of cans.
"NEW MIX delivers a premium alternative to beer in a true spirit-based, readymade cocktail that consumers have been looking for," said Carrie Kleban, global marketing director for Casa Herradura. With the U.S. launch, NEW MIX will receive a new look and an advertising campaign to introduce the brand.
- Coors Light
Daddy Yankee is helping Coors Light connect with Hispanic consumers. The brand is promoting the reggaeton star’s new single and album at a series of sponsored meet-and-greet events across the country.
Fans can enter for a chance to attend one of the six Coors Light En Exclusiva (In Exclusive) events by texting a special promotional number, which is broadcast on Hispanic-targeted radio stations and advertised on in-store promos.
The music promotions are part of a broader effort by Coors Light to connect with a Hispanic audience. The brand has incorporated NFL teams into its Hispanic marketing in a similar way, tapping local teams to reach specific target markets.
- Latin-Pak – Aguilar Productions
Latin-Pak announced a strategic alliance with Aguilar Productions. Both companies have over 14 years of experience in the U.S. Hispanic Marketing arena and a shared vision of promoting U.S. Hispanic Marketing. The alliance will take advantage of each company's expertise in their respective fields to further develop their synergies of expertise in future based U.S. Hispanic Direct Marketing.
- New Digital Advertising and Publishing Network
Univision Interactive Media, Inc. the digital division of Univision Communications Inc., announced the launch of the Univision Partner Group (www.univisionpartnergroup.com). The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and publisher network comprised of pre-screened, high-quality Spanish-language online and mobile websites. Read the full article here.
- Ulta Beauty
Ulta Beauty, a beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States, is going to use Hispanic radio to attract Hispanic customers in the top Hispanic DMA’s.
Lyn P. Kirby, president, Chief Executive Officer & Director at Ulta said during a recent earnings call “For marketing, we plan to utilize TV for the first time. Our television advertising will cover 150 stores representing more than 40% of our overall store base during the key days leading up to Christmas. With ads that focus on product and value to drive store traffic and transactions from both new and existing customers. We also plan to air commercials on Hispanic radio in our top Hispanic trade areas and we have planned a new online marketing event for the Countdown to Christmas theme that we are excited about and believe will create some nice buzz in the marketplace.” Kirby said.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).