- Casanova retains Hispanic Account for Lottery
San Antonio-headquartered burger chain Whataburger is looking to build on its impressive growth trends by launching its first all-new marketing campaign in nine years*. The fast-casual chain's campaign — to span television, radio, outdoor and online advertising, public relations and social media — will include separate, parallel Spanish-language efforts. Whataburger enjoyed system-wide sales growth of 4% last year, making it the sixth-fastest-growing burger chain in the country, according to Economic. The fast-casual chain's sales now exceed $1 billion annually, and it has more than 700 locations in 10 Southwestern and Southern states (Alabama, Arizona, Arkansas, Florida, Georgia, Louisiana, Mississippi, New Mexico, Oklahoma and Texas). The campaign also marks an expansion of the chain's multicultural marketing, with Spanish-language TV and radio efforts that are not translations of the English creative, but separate creative featuring Spanish-speaking customers and employees, designed to capture Hispanic culture. In addition, the campaign will expand Whataburger's digital media and mobile marketing presences, via interactive ads on Hulu and Facebook. "Harnessing the latest capabilities available in digital marketing allows us to bring [the] personal interaction to a whole new generation of customers," notes Scheffler. The chain also has a Twitter presence.
- Havas – Totality
Havas launched Totality, a marketing agency, specialized in representing the nation’s ethnic and niche consumers.
- Sensis – Medicare
The Department of Health and Human Services’ Centers for Medicare and Medicaid Services engaged Sensis to launch and maintain a public education and awareness initiative targeted at Spanish-speaking audiences
- Chrysler Brand – Chivas USA
Chrysler brand and Chivas USA are generating soccer fan excitement in the Los Angeles area.
- AT&T – Glora Estefan
AT&T has partnered with Gloria Estefan to showcase the Android smartphone Impulse 4G™ from AT&T
- Ron Santa Teresa – Alma
Ron Santa Teresa has chosen Alma as advertising agency.
- Verizon – Facebook/ Twitter
Verizon launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter.