• Casanova retains Hispanic Account for Lottery

    Costa Mesa-based advertising agency Casanova Pendrill has successfully defended its position as agency of record for the California State Lottery’s Hispanic advertising account. The win came after a seven-month review of the contract. Casanova, which is part of New York-based Interpublic Group of Companies Inc., has handled the account for the last 20 years. It has successfully defended the account at every five-year interval the contract has gone up for review. The periodic reviews are mandated by state law.The California State Lottery Commission narrowed a final phase of the account review to include Casanova, Los Angeles-based Acento and Coconut Grove, Fla.-based Alma. Casanova’s new work for the California Lottery is set to debut next year.

  • Whataburger

    San Antonio-headquartered burger chain Whataburger is looking to build on its impressive growth trends by launching its first all-new marketing campaign in nine years*. The fast-casual chain's campaign — to span television, radio, outdoor and online advertising, public relations and social media — will include separate, parallel Spanish-language efforts. Whataburger enjoyed system-wide sales growth of 4% last year, making it the sixth-fastest-growing burger chain in the country, according to Economic. The fast-casual chain's sales now exceed $1 billion annually, and it has more than 700 locations in 10 Southwestern and Southern states (Alabama, Arizona, Arkansas, Florida, Georgia, Louisiana, Mississippi, New Mexico, Oklahoma and Texas). The campaign also marks an expansion of the chain's multicultural marketing, with Spanish-language TV and radio efforts that are not translations of the English creative, but separate creative featuring Spanish-speaking customers and employees, designed to capture Hispanic culture. In addition, the campaign will expand Whataburger's digital media and mobile marketing presences, via interactive ads on Hulu and Facebook. "Harnessing the latest capabilities available in digital marketing allows us to bring [the] personal interaction to a whole new generation of customers," notes Scheffler. The chain also has a Twitter presence.

  • Havas – Totality

Havas launched Totality, a marketing agency, specialized in representing the nation’s ethnic and niche consumers.

  • Sensis – Medicare

The Department of Health and Human Services’ Centers for Medicare and Medicaid Services engaged Sensis to launch and maintain a public education and awareness initiative targeted at Spanish-speaking audiences

  • Chrysler Brand – Chivas USA

Chrysler brand and Chivas USA are generating soccer fan excitement in the Los Angeles area.

  • AT&T – Glora Estefan

AT&T has partnered with Gloria Estefan to showcase the Android smartphone Impulse 4G™ from AT&T

  • Ron Santa Teresa – Alma

Ron Santa Teresa has chosen Alma as advertising agency.

  • Verizon – Facebook/ Twitter

Verizon launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter.


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