A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- Tecate’s Michelada / Amstel Wheat
Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product will be available at retail throughout the Western and Central regions of the U.S. (California, Texas, New Mexico, Arizona and Nevada), in 16 oz. single-serve cans for adults 21 and older beginning in September. The product will be available in. Tecate Michelada’s launch will be supported through out-of-home advertising, as well as in-store promotions including POS signage. Additionally, Tecate Michelada will host a series of consumer engagement events in key markets throughout September and October. Separately, Heineken is introducing Amstel Wheat the brand's first U.S. line extension in more than a decade. It will be available in bottles in the Northeast, Chicago and Minneapolis after a year-long test on draught, the news outlet reported.
- AC&M Group and Sports Endeavors, Inc.
AC&M Group and Sports Endeavors, Inc. (better known as SOCCER.COM/Eurosport) are continuing to develop their business relationships in order to engage with the Hispanic community. Both SOCCER.COM/Eurosport and AC&M know how to relate with and identify the needs of the soccer-loving Hispanic community. These companies believe that connections are forged with relevant cultural links and quality products. A major cultural link is the Hispanic community's passion for soccer, including national teams, professional leagues and recreational play. "The competitive advantage of working with an agency like AC&M is that not only do they understand the Hispanic and general market well, their forte is helping companies invested in soccer to connect with soccer fans," Vicente Navarro, director of Hispanic marketing at Eurosport said.
- Nescafe Clasico, Target, Honda, State Farm and Verizon – Univision
Univision Communications Inc announced that Nescafe Clasico, Target, Honda, State Farm and Verizon brands and products will be integrated into “¡Mira Quién Baila! 3” (Look Who’s Dancing! 3). The third season of the hugely popular celebrity dance competition – the top rated U.S.-produced reality show in Hispanic television history – is set to premiere as part of the Univision Network’s 50th Anniversary fall season. Co-produced by Univision Studios and Endemol, “¡Mira Quién Baila!” was aired for the first time yesterday (September 9) and each Sunday night from now on. Nescafe Clasico is the official beverage sponsor of the show and will participate in an integration featuring “¡Mira Quién Baila!” choreographer Javier “Poty” Castillo. The brand is also sponsoring a weekly online video segment, “Momentos de Café con Poty,” on a dedicated hub where celebrity dancers have a cafecito and share behind-the-scenes insights into the competition. Target will again feature the “Centro de Belleza de Target” (Target Beauty Center)integration in the series. The Target Beauty Centeris the exclusive lounge where contestants are interviewed prior to each dance performance. The center will feature Target beauty products, including Sonia Kashuk, NP Set and Pixi, JK Jemma, Up&Up and Umberto, and also will provide viewers with backstage access to the dancers preparing for their performances. Honda is the exclusive automotive sponsor of the show utilizing the show to showcase the launch of the all-new, redesigned 2013 Accord. Custom integrated features in “¡Mira Quién Baila!” will highlight the technology and safety features of the new “made with you in mind” Accord. State Farm will recognize the contestant who has improved the most from week to week with the “Un Mejor Estado” award, incorporating the brand’s campaign “get to a better state.” Verizon, the exclusive mobile sponsor of “¡Mira Quién Baila!” will provide an enhanced viewing experience to Verizon Wireless mobile subscribers through the company’s iconic telecommunication tools.
- United Airlines
United Airlines and the Adelante! U.S. Education Leadership Fund announced the 2012 video contest, “Destino: Latinoamérica” (“Destination: Latin America”), for Hispanic college students. Participants submit a video highlighting five reasons to visit one of the Latin American or Caribbean countries where United flies http://continental.innosked.com/ . The winning student will receive six tickets good for travel to a United destination in the continental U.S., Alaska, Canada, the Caribbean or Mexico.
- Moet Chandon – Latina
Moët & Chandon is proud to invite fans to enter into a sweepstakes for a chance to win an all-expense paid trip to Hollywood to attend Latina Magazine's "Latinos in Hollywood" party at the London Hotel. For the first time, the world's most beloved champagne brand will partner with Latina Magazine to give a lucky winner and guest the Estrella de Moët experience, including roundtrip airfare for two, an overnight stay at luxury hotel The London West Hollywood, and VIP Estrella entrance into the highly-anticipated event to take place in West Hollywood on October 4, 2012.
- Campbell’s Chunky Soup
Campbell Soup, official NFL sponsor, announced the “Consentido de Mama” campaign for this NFL season. Campbell chose Victor Cruz, wide receiver of the New York Giants as the image for the campaign. Cruz will present TV spots and have exposure in print ads in sports and men’s magazines as well as in a social media campaign that started last week. The social media campaign will be done over the Twitter account @CampbellsChunky and the hashtag #ChunkyAudible so that users are able to present the food recipes. The social media campai