• Burger King – Starcom

Burger King has assigned Starcom their $300 plus media buying responsibilities.

• Banah International Group, Inc. – Richard Maranon & Associates Advertising

Banah International Group, Inc. (Sugar Company), announced that they are  working with Richard Maranon & Associates Advertising (full service advertising agency) to place the Banah products in the U.S.

• Stephanie Da Costa – Wing

Wing has named Stephanie Da Costa as Media Director. She will report to Andrew Speyer, VP Head of Strategy.

• Jorge Hermosillo – Casa Noble Tequila

Jose Hermosillo, Chairman and CEO, Casa Noble Tequila announced that music icon Carlos Santana has joined the Board and is now one of the owners of the brand.

• Bacardi – Newlink America

Newlink America was selected as the agency of record for Bacardi U.S.A.’s HATUEY brand.

• MTV, Musica y Mas – Toyota Motor Sales – Hershey’s Chocolate

Tr3s: MTV, Música y Más, the bilingual brand for the US Latino audience, announced today that Toyota Motor Sales and Hershey’s® Chocolate have signed on as sponsors of the network’s highly-rated hit “Quiero Mi Boda”.

Author

Portada es el medio líder de información y análisis sobre mercadotecnia, publicidad y medios orientados a Latinoamérica, el mercado hispano de EE UU y España. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España. La credibilidad es nuestro principal activo: La producción de contenidos de alta calidad es nuestra pasión. Más información sobre la audiencia de Portada, sus vehículos publicitarios y productos aquí. Read more

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