• Boost Mobile

Boost Mobile is increasing its efforts to increase its market share among Hispanics. The company, part of the Sprint Prepaid Group, offers wireless phones and services with no long-term contracts. In an exclusive interview with Portada, Peiti Feng, Senior Manager, Advertising and Promotions, Sprint Prepaid Group., gave the details of the new Boost Mobile campaign that targets Spanish-dominant Hispanics TV, radio and out of Home media. Read it here.

  • Knorr

Knorr, the bouillon brand has launched Recetas Arrozísimas, a major activation initiative that invites Latinas to share their favorite recipes and, for the first time in the brand’s history, be featured on Knorr’s label. Knorr is supporting its Recetas Arrozísimas effort with a multimedia, integrated communications campaign that includes Spanish-language and in-culture English advertising on network TV, local TV, local radio and print, public relations, online activation, social media outreach, signage and in-store events at more than 300 participating retail locations. Read more about it here.

  • Sana Health Group, Inc.

Sana Health Group, Inc. announced the launch of its new website that combines a resource tool with its health assistance directory and personal database application. The first release of HispanoSano.com is now able to provide both consumers and healthcare companies on-demand solutions.

Starting in May, the site will include a new user generated platform called “Mi HispanoSano” which when used with “HispanoSano Mobile” will allow users to store their health information for easy mobile access to their medical information. To prepare for the launch of the new applications, the company is offering the first 25,000 registered users free HispanoSano for life. Read the full story here.

  • La Comunidad

Antoinette Zel, President of La Comunidad -a global, independent advertising agency – announced the appointment of Roberta Bantel to Senior Account Director.  Roberta, a multi-national agency veteran, has joined La Comunidad to lead multiple new client accounts including Chrysler and Remy Martin among others and will report to Antoinette directly.

Roberta was formerly Managing Director/President of TBWA Agency division in Berlin, managing over 70 employees, leading new business activities and working on clients such as Apple Computers, Absolut Vodka, Mars Europe, Sony Playstation, Adidas Europe & Global, and Ebay Motors. Prior to TBWA, Roberta was Group Account Director at Strawberry Frog Amsterdam where she led the European business for Mitsubishi Motors.

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).


Portada Staff

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