Grupo Bimbo has completed its acquisition of Mexican confectionery firm Dulces Vero, a deal that should strengthen its position in the US hispanic confectionery market, according to market analyst Jonathan Thomas.
Grupo Bimbo said that Vero’s products complement its subsidiary company Barcel in the US Hispanic market, and also furthers the company’s strategy of reaching across all socio-demographic segments.
PepsiCo has selected New York communication agency, the vox collective, as its Hispanic communications agency of record. The announcement follows an extensive review that took place over the course of three months and involved a comprehensive examination of agency capabilities in public relations.
- Coke Zero
If you are a Subscriber to the Directory login and access the Directory.
Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.