• Bimbo

Grupo Bimbo has completed its acquisition of Mexican confectionery firm Dulces Vero, a deal that should strengthen its position in the US hispanic confectionery market, according to market analyst Jonathan Thomas.

Grupo Bimbo said that Vero’s products complement its subsidiary company Barcel in the US Hispanic market, and also furthers the company’s strategy of reaching across all socio-demographic segments.

 

  • PepsiCo

PepsiCo has selected New York communication agency, the vox collective, as its Hispanic communications agency of record. The announcement follows an extensive review that took place over the course of three months and involved a comprehensive examination of agency capabilities in public relations.

  • Coke Zero
Coca-Cola has appointed Ogilvy & Mather to explore new creative work for Coke Zero globally, following a competitive pitch. The agency’s Paris office will now be responsible for finding new ways to promote the soft drink, which is often referred to as “bloke coke” for its focus on “real taste, zero sugar” and slogans such as “impossible made possible”.

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