A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Bentley – Global

VW Bentley has chosen Omnicom's PHD to manage its global media planning and buying account, estimated in almost 24 million dollars.

Stefan Buescher, marketing and product director at Bentley said: "We want to strengthen the Bentley brand further in both existing and emerging markets and, by appointing a global media buying and planning agency, we will now be able to fully align all of our media activities around the world.

On the other hand, MediaCom handles the global accounts for VW brands Volkswagen, Seat, Audi, Skoda and Volkswagen Commercial Vehicles.

Vodafone- Global

Vodafone has hired MEC Access to work on finding its next global sponsorship property.
The WPP-owned MEC Access will assess the sponsorship market for Vodafone to identify potential opportunities in areas that could include sport, music, entertainment, arts and culture.

Holiday Inn – Global

The hotel chain owned by The Intercontinental Hotels Group (IHG), Holiday Inn, was changed from McCann Erikson to WPP to manage its global advertising account.

The change was announced without a pitch. Holiday Inn already works with Mindshare on its media business and OgilvyOne on its global CRM business.

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For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans . More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

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