A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Bentley – Global
VW Bentley has chosen Omnicom's PHD to manage its global media planning and buying account, estimated in almost 24 million dollars.
Stefan Buescher, marketing and product director at Bentley said: "We want to strengthen the Bentley brand further in both existing and emerging markets and, by appointing a global media buying and planning agency, we will now be able to fully align all of our media activities around the world.
On the other hand, MediaCom handles the global accounts for VW brands Volkswagen, Seat, Audi, Skoda and Volkswagen Commercial Vehicles.
Vodafone has hired MEC Access to work on finding its next global sponsorship property.
The WPP-owned MEC Access will assess the sponsorship market for Vodafone to identify potential opportunities in areas that could include sport, music, entertainment, arts and culture.
Holiday Inn – Global
The hotel chain owned by The Intercontinental Hotels Group (IHG), Holiday Inn, was changed from McCann Erikson to WPP to manage its global advertising account.
The change was announced without a pitch. Holiday Inn already works with Mindshare on its media business and OgilvyOne on its global CRM business.
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