- Banfi Vineyards
Banfi Vinyards is targeting growing Hispanic wine market with DFW billboards. Banfi Vinyards has put up Spanish-language billboards for Riunite wine around the DFW area. The company's been promoting the lifestyle associated with its screw-top brand – rather than the quality of the wine in its bottles – since it imported the first 100 cases of Riunite in 1967.
7-Eleven, Inc. is adding Cherrywood Cellars to its best-selling line-up of proprietary wines. The mid-tier-priced wine is available in three varietals – chardonnay, cabernet sauvignon and merlot. “We are targeting millennials because they like convenience and want to new products, especially if we offer them a quality product at a great price” said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising and logistics.
Millennial-aged consumers, also called echo boomers or Generation Y, were born between 1975 and 1999. Estimates are that they will soon outnumber once-dominant baby-boomers.
In an ongoing campaign strategy of widespread global positioning, the Ministry of tourism and EMBRATUR announced today that their highly innovative and visual print ad entitled "Brazil is calling you! Celebrate life here. Brazil. Sensational!" was seen on the pages of the top tier and prominently circulated New York Times T Magazine, this past Sunday, Nov. 21.
The print advertisement is one of several campaign elements that launched this summer, with the objective of inviting the world to visit the country before it becomes the host of major world sporting events. The goal is to excite, encourage and motivate travelers to take their business or leisure trips to Brazil. The campaign was prepared by the Tourism Ministry through EMBRATUR (Brazilian Tourism Institute) and is currently seen in other marketing mediums such as television and a newly launched YouTube page (www.youtube.com/visitbrasil).
CuracaoUltimate.com launches, promoting Curacao to High-end Travelers. New Internet site provides a unique view of Curacao Island. The site showcases the Caribbean island, capturing its beauty, heritage, people and vacation opportunities.
Cartenia Productions Inc., launched a new website promoting Curacao in the international marketplace. The site targets senior executives, artists and high-end travelers in North America, the Caribbean, Latin America and Europe, inviting them to visit the island and experience its unique heritage. Cartenia partnered with Icon, one of Curacao's trendiest advertising agencies to develop its materials.
- Research in Motion
Research in Motion, maker of the BlackBerry, parted ways with its agency, Leo Burnett, and placed its advertising account in review.
Visitors to the Eva Luna minisite on Univision.com who want to watch full episodes of the nightly telenovela, will be first greeted by a 30-second spot pitching T-Mobile as the network that gets families closer together. Read Laura Martinez's article here.
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