- Acento Advertising-Health Net
Managed health care provider Health Net, Inc. has chosen Acento Advertising to lead the national marketing efforts of its Commercial Health Plan Division. After a formal review of several general market and Hispanic agencies, Acento Advertising has been awarded the division's advertising portfolio. This partnership helps position Health Net as a leader in taking a total market approach combining general market and Hispanic efforts. "Health Net is proud to be taking a total market approach to advertising. Given our company's commitment to the Latino market and the changing demographics in the western region of the United States, it makes strategic sense not to separate our advertising efforts into general market and Latino market. Acento's strengths in creating a total market approach are a perfect fit for our direction," said Steve Sell, president, Western Region Health Plan, Health Net, Inc. The new account will encompass several aspects of Health Net's advertising and marketing needs, including strategic planning, media planning, and digital and creative services.
- Academy Sports + Outdoors – Al Dia Texas
Spanish-language newspaper Al Dia celebrated its fourth annual Copa Al Dia tournament, a soccer tournament with 104 teams for local youth players, ages 5-14 years old. The tournament took place last weekend June 11-12, 2011 at Samuel – Garland Park in Dallas, Texas. Official sponsors included Academy Sports + Outdoor, Azteca Channel 55, and CBS Radio Station Mega 107.5.
"Academy Sports + Outdoors is proud to support Copa Al Dia and youth soccer across the Dallas-Fort Worth Metroplex. Our customers have helped grow the sport of soccer, and Academy Sports + Outdoors plans to continue this momentum by partnering with soccer organizations and by providing players with cleats, shin guards, soccer balls and athletic apparel at everyday low prices," Casey Hauan Senior Regional Promotions Coordinator, Academy Sports + Outdoors said.
"We understand how important sports are, especially soccer to our community. Besides providing excellent local, national and international news coverage, we are extremely proud of our professional and amateur local sports coverage. The goal for Copa Al Dia is to promote health, family fun and the opportunity as a player to be discovered," Al Dia Publisher Alejandro Sanchez Sobrino said.
- Tecate – International Boxing Hall of Fame
Tecate announced its support of the International Boxing Hall of Fame (IBHOF) to celebrate the sport's history and character as the organization's “2011 Official Beer Sponsor.” Tecate's sponsorship kicked off during the 22nd Annual Hall of Fame Weekend in Canastota, N.Y., from June 9-12, and will continue with a variety of programs and activities throughout the year.
- LGD Latino
.Len Dugow, President & Chief Creative Officer LGD Communications announced the opening of LGD Latino, a new division focused on expanding the agency's established expertise in hospitality, tourism and real estate advertising into Latino markets. LGD Latino is headed by Rafael Torres, General Manager. Mr. Torres, a 20 plus year industry expert has been the top consultant to Latino ad agencies, media companies and global brands since the 2006 sale of his Hispanic ad agency, SCR Marketing. By establishing affiliate offices throughout Latin America, LGD Latino is able to reach target consumers in those markets, as well as Latino consumers in the United States,
- Kre 8 Resultados
Media agency Kre8 Media Inc. announced the formation of Kre8 Resultados, a full-service division specializing in direct-response marketing to the burgeoning Hispanic population.
- Biz Auctions
— BizAuctions, Inc. a provider of commercial eBay and Amazon liquidation services for excess inventories, overstocks, and returns, announced that BizAuctions-Lucky 7's Retail-Outlet in San Ysidro, CA has opened for retail business.. The BizAuctions-Lucky 7's customer base continues to expand due to loyal Hispanic consumers, advertising in the Hispanic publication, CUPOMANIA, and billboard advertising with the 1st billboard in Mexico at the Otay Mesa USA-Mexico border crossing,
- Insure.com
Insure.com has launched a Spanish-language website, Insure Latino which will allow more Americans to access news and tools about insurance products to help protect their families and assets.As with the English-language site, visitors to Insure Latino will find an array of online resources that simplify the process of understanding, selecting and buying insurance. At the site, Spanish-speaking consumers can search and compare health, life and car insurance quotes online. All insurance rate data and advertisers from the English-language site are available on Insure Latino.
- Incredibly Edible Delites
Incredibly Edible Delites will provide a Spanish language option for the company’s Spanish speaking clientele. Operating in South Florida for more than a decade, Incredibly Edible Delites offers a healthy and delicious alternative to sending flowers. The new website allows the company to offer attractive sales and specials specifically targeted to the South Florida market, and Customers can order online at their convenience and trained customer service representatives will then contact them directly to complete order details and obtain billing information.
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