A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- 7-Eleven acquires Tetco
7-Eleven, Inc. announced that it has acquired the retail and wholesale dealer assets of San Antonio -based TETCO, Inc., closing a deal that was announced Aug. 14. The assets include 163 company-operated convenience stores in Utah and the Dallas-Fort Worth, Austin and San Antonio areas of Texas plus fuel distribution to TETCO’s wholesale-dealers. The acquisition signals a return to San Antonio for 7-Eleven, where the company had operated stores until 1989. Because of the combination of TETCO’s retail and wholesale operations this is 7-Eleven’s largest acquisition since the company accelerated its growth plan four years ago. As part of this purchase, 7-Eleven is acquiring TETCO’s motor fuel wholesale-dealer business with some 500 customers. The company plans to retain and build the wholesale gasoline business as an integral part of 7-Eleven’s overall growth strategy. “The TETCO convenience store locations we are purchasing are very high quality sites,” said Stan Reynolds, 7-Eleven executive vice president and CFO. “They not only complement areas where we currently operate, but the stores in San Antonio allow 7-Eleven to strategically expand its footprint in Texas.” 7-Eleven will remodel and rebrand the bulk of these locations over the next year. Customers in these areas can expect more outlets for 7-Eleven’s fresh foods delivered daily, hot foods and signature products like 7-Select private brand, 7-Eleven coffee, Big Bite® hot dogs, Slurpee® and Big Gulp® drinks.
Stant, a developer and manufacturer of automotive fuel systems, fuel caps, radiator caps and thermostats, announced the launch of the Spanish language edition ofwww.stant.com .All pages and functionality of www.stant.com are now available in Spanish. The new Spanish language version of the website is accessed by a simple click on the home page at www.stant.com, or directly atwww.stant.com/espanol. The new site includes the sections with detailed information on OEM products, industrial products and aftermarket products. It also features a parts locator that displays every part Stant offers for a given application, along with a photo of the part and all the OE part numbers the part interchanges. A “Where to buy” Stant products locator that displays online and retail store locations that can be located by ZIP code or address.
- Rudy Rodriguez-MillerCoors
MillerCoors has appointed Rudy Rodriguez as senior director for multicultural marketing. Mr. Rodriguez comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing. According to a MillerCoors memo, Rodriguez will be responsible for “leading our multicultural team to acquire more volume and share among Hispanic, African-American and LGBT audiences.” AdAge reports, that like other big brewers, MillerCoors is dedicating more money to multicultural marketing, even putting campaigns into the general market.
- Anheuser Busch – AKQA
Anheuser-Busch InBev has named AKQA as its U.S. digital agency of record for Budweiser, Bud Light and Stella Artois, continuing a string of agency changes at the nation’s largest brewer. The shop, which was acquired by WPP this summer, will oversee online marketing, mobile programs, content creation and application development, said Lucas Herscovici, the brewer’s VP-digital marketing for its North American zone. He said the move is part of “a series of steps to amplify our digital strategy.”