AT&T Minority Media appointed two full time persons targeting the Hispanic market and one with African American expertise to assess Minority Print. In addition, it appointed Mark Prince from Professional Partnering Solutions as a consultant. Professional Partnering Solutions is a company that helps advertising agencies interested in developing and enhancing their supplier diversity.
The Federal Deposit Insurance Corporation did its first Hispanic print buy late last year. Newspapers where the FDIC bought advertising in included California’s La Opinion and El Aviso. The initiative was led by Robert Mooney Deputy Director of Washington DC.
See's Candy is running a Valentine's Day campaign through CA-based agency.
Anita Santiago in Conjunction with Myspace Latino.
Global integrated ad agency, Syrup, has been named PUMA'sR global partner for Teamsport. This new partnership charges Syrup, an LBi agency, with development of strategy, creative direction and campaign creative for all PUMA Teamsport-related business. Particular emphasis will be on PUMA football (soccer), including all PUMA football advertising for the 2010 FIFA World Cup in South Africa. Syrup will also develop the creative for PUMA as part of its recent announcement as official founding partner of Women's Professional Soccer (WPS). Syrup joins Droga5 and Zenith Optimedia on PUMA's agency roster.
Grupo Gallegos has been named the Hispanic advertising agency of record by Girl Scouts of the USA (GSUSA). The announcement was made by agency founder and CEO, John Gallegos, following a competitive review.
Richie continued, “Our partnership with Grupo Gallegos will enable us to better market and promote ourselves to the parents of future Hispanic female members and adult volunteers. Grupo Gallegos’ insights and noted track record of Hispanic consumer campaigns made this decision an easy one.”
Grupo Gallegos will work with the Girl Scouts of the USA to increase awareness, build trust in the community and ultimately recruit Latinas into the Girl Scouting Movement from among the Hispanic populations in its key opportunity markets. The markets include California, Texas, Florida, New York/New Jersey, and Illinois.