Taser International of Scottsdale Arizona is launching a $14 million consumer marketing campaign to market their personal defense products to consumers. Previously the company had targeted only law enforcement.
South Texas Blood and Tissue Center launched a campaign called "Mi Sangre Es Tu Sangre," which aims to recruit more Hispanic blood donors, the San Antonio Express-News reports. More than half of all Hispanics might have what is known as the "universal blood type", O negative.
Western Union this week tapped Bromley to handle Hispanic media buying.
Hispanic real estate website VivaReal.us is promoting the fact that the site now lists foreclosed homes.
Burger King has selected LatinWorks as its AOR.
Fuego Entertainment will be adding more than one million music tracks and over two thousand video and film titles to its FuegoMio.com music and video retail store. Through Fuego's new digital retail music store,www.FuegoMio.com, the Company will be providing high quality digital audio content.
McDonald’s restaurants have hired a Dallas advertising agency as agency of record. Moroch will work with three co-ops that operate a total of 450 McDonald’s restaurants in Philadelphia, Harrisburg and Wilkes-Barre/Scranton regions. To service the account, Moroch has leased space at 441 Hector St. in Conshohocken, and will staff the office with account reps and media planners, 12 people in all, starting March 1. A partner, Dallas-based iNSPIRE!, will handle support for the Hispanic consumer market.
Nokia to launch Comes with Music unlimited music service in the US, Latin America, Australia and Singapore.
Dieste Harmel & Partners handling the Nissan account for Hispanic.