Austin-based agency LatinWorks will add media buying to the creative work and media planning it has done for H-E-B since 2007. "The best way to increase your business is to grow your existing clients organically," Manny Flores, CEO and managing partner of the advertising agency told Austin’ The Statesman newspaper. LatinWorks had the same experience with Domino's Pizza, and Flores said, "we're pleased to continue this tradition with H-E-B." H-E-B, is one of the nation`s largest independently-owned food retailers and has strong presence in Texas, Louisiana and in Mexico.
- Oil Can Henry’s
Oil Can Henry’s has engaged ViVA Partnership to work on comprehensive Hispanic marketing programs. Effective immediately, ViVA will assume responsibilities encompassing strategy, creative, point-of-purchase materials, and media recommendations for TV, print and radio for the target markets. ViVA will cooperate with Oil Can Henry’s general market agency Turtledove Clemens.
Aftermarket Business, reports that TV, print and radio components of Oil Can Henry’s advertising campaign, themed “Testimony 1-2-3”, will begin rolling out next month in select market areas. All elements underscore Oil Can Henry’s points of difference from competitors with its unique “drive up, drive in, drive through” business model, and their integrity in recommending only those services that are also recommended by the manufacturer.”
- Nestle Delicias Paletas y Helados
Nestlé has introduced a new line of scoopable frozen dairy dessert and refreshing fruit bars, Nestlé Delicias Paletas and Helados. The new Delicias brand delivers the tropical and exotic flavors that Hispanic families love directly to their local grocery freezer aisles. Nestlé Delicias tapped San Antonio-based advertising agency Bromley Communications to develop the marketing campaign that highlights the unique, hypnotic power of the flavors. The new Nestlé Delicias launch will be supported by out of home advertising and a national TV campaign on the Univision network, beginning May 18 through August 30. The TV day-part mix primarily includes daytime, fringe and primetime, as well as some early morning and early news. The Nestlé Delicias brand is currently available in select markets nationwide, including all Kroger, HEB and Safeway chain banners.
- Dr. Pepper
Dr. Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. TV and radio spots will kick off the campaign, featuring a song created specifically for the effort, called “La La La Life/Vida23.” Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers. Agency Lopez Negrete in Houston handles the Dr. Pepper’s account.
A Southwest regional tour, starting this week and featuring a mobile dance club, will also support the effort. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, California. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.
- Bush Brothers Co.
The Knoxville-based bean products manufacturer is dispatching a mobile kitchen to six cities in six months. They are building one-on-one interaction with target customers – Hispanic moms. he tour will go to Texas cities Dallas, Houston and San Antonio as well as Chicago, Atlanta, and Raleigh, N.C., over the next six months. The Bush team's exploits will be chronicled on MySpace.
"We don't go out and try to be a brand we're not," said Michael Weirick, Bush's Hispanic marketing manager. "We go out there and say 'Gringos, pero muy buenos,' which means we're an American brand, but we're the very best.”
Reflecting the Hispanic population growth in the Texas Hill Country, GVTC Communications has launched a new Spanish-language Web site. The GVTC en Español Web site is accessible via a button at the top right of the main GVTC.com Web site. The new site gives information to Spanish-speaking customers about the company’s products and services, customer care and history. There is also a link that allows them to contact GVTC via e-mail.“ As our Hispanic customer base grows, you will see us add more content to our Spanish-language site,” says Janet Sczech, director of sales and marketing for GVTC. GVTC’s territory includes far North San Antonio and the Hill Country, including Boerne, Fair Oaks, Bulverde and Canyon Lake.
- U.S. Navy
Accentmarketing and its agency partners have won the U.S. Navy's advertising and marketing communications assignment for a third term. Accentmarketing will continue to be responsible for developing Hispanic communications programs for the U.S. Navy in the partnership headed by Campbell-Ewald since 2000. To tread a more detailed story on U.S. Navy-Accentmarketing and Interpublic Groups Hispanic strategy, please click here.
Kimberly-Clark's Huggies and Pull-Ups brands launched Mother's Day programs last week as part of a Hispanic campaign. The effort includes a free book of culturally relevant parenting tips and children's stories and a bilingual rewards program – "Sube A Bordo y Gana" – that offers chances to earn rewards and win instant prizes. The new book, Consejos de Mamá a Mamá, contains parenting tips submitted by more than 14,000 Latina moms from around the country between September and November 2008.
- McDonalds – McCafe
Read about McDonalds Mc Café Hispanic Advertising initiatives here.
Paco Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.
To read about the details click here.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).